Web Strategist III - 529651

The University of Alabama•Tuscaloosa, AL

1d•Remote

About The Position

The Web Strategist III uses specialized technical and/or web-centered digital marketing knowledge to manage or support enterprise-level strategic priority initiative or unit’s web resources. Works under moderate supervision. Provides day-to-day content maintenance and operational support for several mission-critical University websites. Collaborates closely with a team of developers and designers in the Department of Web Strategy and digital marketing professionals in the Department of Marketing. Executes new website builds and redesigns for partner organizations, applying established University design, layout, and content standards to produce a best-in-class experience for users. Performs quality assurance and accessibility testing across the team’s web properties and handles technical maintenance within the University’s WordPress environment. Conducts outreach to site administrators across campus, advising and supporting them on best practices in information architecture, web accessibility, and content strategy. This position may be eligible for remote hybrid work.

Requirements

Bachelor's degree and four (4) years of web content management experience; OR master's degree and two (2) years of web content management experience.
High proficiency working in content management systems, particularly WordPress.
Strong working knowledge of HTML and CSS.
Experience performing WordPress maintenance, including core, plugin, and theme updates and the management of multisite environments.
Ability to troubleshoot and resolve technical issues within WordPress.
Understanding of the principles of content strategy and information architecture.
Working knowledge of web accessibility standards (WCAG 2.1 AA) and the ability to test sites for compliance.
Ability to conduct functionality and quality assurance testing of websites.
Experience writing for the web.
Ability to explain complex or technical concepts in plain language.
Familiarity with practical applications of AI tools to enhance web development, content, and quality assurance workflows.
Strong interpersonal and consultative skills for advising campus partners on web best practices.

Nice To Haves

Four (4) years of experience in website management and/or digital marketing.
Extensive experience building, modifying, and managing websites in content management systems, specifically WordPress.
Experience with WordPress multisite administration and routine platform maintenance.
Experience migrating websites from one content management system to another.
Familiarity with the principles and constraints of responsive web design.
Experience with user experience research techniques and processes.
Experience editing and optimizing images using the Adobe Creative Cloud.
Experience writing in brand voice.
Experience building reports for executives using web analytics data.
Experience applying AI tools to enhance efficiency and quality across web workflows, including content drafting and editing, code assistance, accessibility and QA support, and documentation.
Ability to critically evaluate AI-generated output and apply it within established University standards and brand voice.
Firm grasp on best practices of writing for the web.
Previous experience working collaboratively with developers and marketing professionals.

Responsibilities

Provides day-to-day content maintenance and operational support for several mission-critical University websites.
Collaborates closely with a team of developers and designers in the Department of Web Strategy and digital marketing professionals in the Department of Marketing.
Executes new website builds and redesigns for partner organizations, applying established University design, layout, and content standards to produce a best-in-class experience for users.
Performs quality assurance and accessibility testing across the team’s web properties.
Handles technical maintenance within the University’s WordPress environment.
Conducts outreach to site administrators across campus, advising and supporting them on best practices in information architecture, web accessibility, and content strategy.