Web SEO Strategist - Marketing and Communications

Southeast Missouri State University•Cape Girardeau, MO

2d•Onsite

About The Position

Southeast Missouri State University’s Marketing and Communications department seeks a talented and motivated Web SEO Strategist. The Web SEO Strategist will play a crucial role in enhancing our online presence, driving organic traffic, and improving our search engine rankings. The strategist will work closely with our team to ensure digital content is written, optimized, and aligned with our strategic goals.

Requirements

Bachelor's degree in marketing, communications, business, computer science, writing or a related field
Strong understanding of search engine algorithms, ranking factors, and SEO best practices with a passion for staying current with industry trends and technologies
Proficiency in SEO tools such as Google Analytics, Google Search Console, and SEO platforms
Superb attention to detail as well as strong written, communications, and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
Excellent analytical and problem-solving skills, with the ability to interpret data and provide actionable insights
Superior time management and organizational skills with the ability to prioritize and the discipline to deliver projects
Knowledge of content management systems (CMS) and basic HTML/CSS

Responsibilities

Develop and implement effective SEO strategies to increase organic traffic and improve search engine rankings
Conduct comprehensive keyword research and analysis to identify opportunities for content optimization
Write engaging digital content that is SEO-friendly and optimized for target keywords
Monitor and analyze website performance using SEO tools and analytics platforms, providing regular reports and insights
Perform on-page and off-page optimization, including meta tags, link building, and content recommendations
Stay current with the latest SEO trends, algorithm updates, and best practices to ensure SEMO remains competitive in search rankings
Work with the web team to ensure website structure and technical SEO elements are optimized
Conduct competitor analysis to identify gaps and opportunities in our SEO strategy
Provide SEO training and guidance to internal teams to promote best practices across the organization
Enthusiastically collaborate with team members to achieve University goals, create effective campaigns, and elevate the SEMO brand