Web Producer and Strategist

AAA Mid-Atlantic•Wilmington, DE

32d•$63,787 - $105,178•Hybrid

About The Position

AAA Club Alliance is currently seeking a Web Producer and Strategist to join our team in one of our ACA locations: Worthington, OH, Cincinnati, OH or Wilmington, DE. This is a hybrid position and will require you to work on-site Tuesday, Wednesday, and Thursday. Responsibilities for the Web Producer and Strategist include: Build, update, and maintain web pages, components, and content blocks within the enterprise CMS (Sitecore preferred). Ensure all content adheres to brand standards, formatting guidelines, and accessibility requirements (WCAG 2.2 AA). Manage digital forms, document links, redirects, and on-page assets to ensure accurate, high-quality publishing. Maintain organized content inventories, image libraries, and asset hygiene across shared repositories and the DAM. Collaborate with designers and developers to ensure component layouts render as intended across devices and browsers. Partner with the Manager, Digital Production to align page builds and updates with established optimization goals and principles. Implement on-page enhancements—including headings, internal linking, metadata (title, description, OG tags), and structured content patterns—to improve discoverability and engagement. Conduct light technical optimization within the CMS, such as ensuring proper schema markup, link integrity, and image alt-text compliance. Conduct pre-publish QA and UAT checks, verifying content display, links, metadata, and analytics triggers. Prepare and maintain QA checklists and release notes for upcoming deployments; track defect resolution and revalidation. Partner with Marketing, SEO, and Analytics teams to translate campaign briefs into optimized, compliant web experiences. Collaborate with Digital Production and Development to identify reusable components, streamline publishing workflows, and improve authoring efficiency. Participate in Agile ceremonies (stand-ups, sprint planning, retrospectives) and contribute to backlog refinement. Support content migrations, urgent content updates, and site refreshes during surge or campaign periods. Suggest enhancements to CMS workflows, templates, and automation opportunities that reduce manual effort. Ability to present technical ideas and high-level concepts and solutions to internal and external team members with varying degrees of technical knowledge. Creativity, strong interpersonal skills, excellent problem solving abilities. Excellent verbal and written communication skills including the ability to explain technical concepts in non-technical terms.

Requirements

Bachelor's degree in Marketing, Communications, Journalism, related field, or equivalent experience
Must have proven experience working as a Web Content Editor or similar role, with a strong focus on content management and optimization.
Must have proficiency in content creation, editing, and publishing.
Proficiency with content management systems, Sitecore CMS experience preferred
Understanding of web analytics tools, such as Google Analytics, and the ability to generate meaningful reports.
Familiarity with Tag Management tools.
Experience using project management tools such as Jira, Confluence, Jira Service Desk, Smartsheet, Trello, Asana or similar.
Solid knowledge of SEO best practices and ability to optimize content for search engines.
Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams.
Detail-oriented mindset with strong organizational and time management skills.
Self-motivated and able to work independently, managing multiple projects simultaneously.
Excellent verbal and written communication skills including the ability to explain technical concepts in non-technical terms.
Creativity, strong interpersonal skills, excellent problem solving abilities.

Nice To Haves

Experience with web sites using Headless CMS technology is preferred.
Familiarity with HTML, CSS, and basic web development concepts is a plus.

Responsibilities

Build, update, and maintain web pages, components, and content blocks within the enterprise CMS (Sitecore preferred).
Ensure all content adheres to brand standards, formatting guidelines, and accessibility requirements (WCAG 2.2 AA).
Manage digital forms, document links, redirects, and on-page assets to ensure accurate, high-quality publishing.
Maintain organized content inventories, image libraries, and asset hygiene across shared repositories and the DAM.
Collaborate with designers and developers to ensure component layouts render as intended across devices and browsers.
Partner with the Manager, Digital Production to align page builds and updates with established optimization goals and principles.
Implement on-page enhancements—including headings, internal linking, metadata (title, description, OG tags), and structured content patterns—to improve discoverability and engagement.
Conduct light technical optimization within the CMS, such as ensuring proper schema markup, link integrity, and image alt-text compliance.
Conduct pre-publish QA and UAT checks, verifying content display, links, metadata, and analytics triggers.
Prepare and maintain QA checklists and release notes for upcoming deployments; track defect resolution and revalidation.
Partner with Marketing, SEO, and Analytics teams to translate campaign briefs into optimized, compliant web experiences.
Collaborate with Digital Production and Development to identify reusable components, streamline publishing workflows, and improve authoring efficiency.
Participate in Agile ceremonies (stand-ups, sprint planning, retrospectives) and contribute to backlog refinement.
Support content migrations, urgent content updates, and site refreshes during surge or campaign periods.
Suggest enhancements to CMS workflows, templates, and automation opportunities that reduce manual effort.
Ability to present technical ideas and high-level concepts and solutions to internal and external team members with varying degrees of technical knowledge.

Benefits

The starting base compensation for this position is $63,787 to $105,178. The base pay range shown is a guideline for compensation and ultimate salary offered will be based on factors such as applicant experience and geographic location.
Annual Bonus + Annual Merit Increase Eligibility
Hybrid schedule available
Health & Life Insurance
3+ weeks of paid time off accrued during your first year
401(K) plan with company match up to 7%
Professional development opportunities and tuition reimbursement
Paid time off to volunteer & company-sponsored volunteer events throughout the year
Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, and Short Term/Long Term Disability
Medical, Dental, and Vision plan options
Up to 2 weeks Paid parental leave
2+ weeks of PTO within your first year
Paid company holidays
Company provided volunteer opportunities + 1 volunteer day per year
Free AAA Membership
Continual learning reimbursement up to $5,250 per year