Senior Web Strategist

Fictiv

2d • $145,000 - $160,000 • Remote

About The Position

Fictiv exists to help product innovators create. Fictiv is a global manufacturing and supply chain company that enables organizations to scale globally across Fictiv’s four global manufacturing centers in India, Mexico, China, and the U.S.. Companies use Fictiv to access high-quality production, optimize supply chain logistics, and mitigate supply chain risk—ensuring they can move from prototype to full-scale manufacturing with speed and confidence. To date, Fictiv has delivered more than 35 million commercial and prototype parts for industries such as aerospace, robotics, automotive, climate tech, and more, helping them innovate faster, free up precious resources, and drive profitable growth. Impact in this Role: Fictiv is seeking a senior-level Web Strategist to take full ownership of the strategic direction and performance of the Fictiv website. This leader shapes the user experience, drives measurable growth, and oversees an ongoing cycle of experimentation that drives new signups, new users, new accounts, and revenue. This person brings a mix of analytical sharpness, creative curiosity, and the leadership presence required to influence C-suite executives. You will report to the Vice President, Growth Marketing.

Requirements

• Senior-level experience owning the strategy and performance of a large-scale marketing website
• Strong command of analytics tools and an instinct for data-driven decision-making
• Experience leading multi-disciplinary teams and managing international development resources
• Deep understanding of UX principles and growth tactics that improve acquisition and conversion
• Strong familiarity with standard marketing technology systems, including CMS platforms, testing tools, analytics environments, tag managers, CRM systems, and automation platforms
• Proven success driving SEO and AIO improvements
• Excellent communication skills and the ability to present confidently to senior leaders
• Ability to estimate development work and make sound prioritization decisions

Responsibilities

• Website Strategy and Roadmap
• Develop a clear website roadmap that advances Fictiv's business goals
• Prioritize work based on impact and partner closely with content, creative, SEO, and growth teams
• Lead the push toward a modern, highly converting site experience
• User Experience and Performance Optimization
• Champion user-centered UX decisions informed by data, customer insights, and strong experimentation discipline
• Drive continuous improvement across navigation, page structure, conversion paths, and overall site quality to enhance user experience
• Establish and enforce UX, accessibility, and performance standards to ensure the site scales without sacrificing quality
• Experimentation and Growth
• Use analytics tools every day to identify opportunities, size impact, and run A/B test experiments that improve conversion rates and signup quality
• Bring a creative mindset that goes beyond standard testing and explores bold experiments
• Own website measurement frameworks, funnel definitions, and attribution alignment in partnership with Growth and RevOps to ensure decisions are based on trusted data
• SEO and AIO
• Partner with the SEO manager and broader content team to grow organic reach and authority
• Optimize website content and structure for AI consumption, improve search visibility, and data quality
• Lead the evolution of the website for AI-driven discovery, including structured data, content accessibility for LLMs, and emerging AI search behaviors
• Cross-Functional Leadership
• Own relationships with internal teams, including creative, content, lifecycle, product marketing, and paid media
• Communicate roadmap decisions clearly and present strategy and results directly to the senior leadership team
• Team and Vendor Management
• Manage multiple developers based in India, as well as a US-based SEO manager
• Collaborate with the shared marketing project manager to maintain a clear, prioritized development queue
• Understand enough about coding and web development to estimate timelines and scope
• All employees are expected to maintain and contribute to the QMS

Benefits

• Competitive medical, dental, and vision insurance
• 401K plan
• Monthly Virtual Work stipend for things like food, internet, travel, pet care, health and wellness
• Annual Education stipend
• Parental leave programs
• Paid volunteer days
• Onboarding setup, including: standing desk, laptop, monitor, and chair, and a stipend for additional items such as headphones, blue light glasses, or any other ergonomic supplies you may want or need
• And much, much more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 251-500 employees