Web Optimization Lead

BIS Safety Software•Sherwood Park, AB

3d•CA$75,000 - CA$95,000•Onsite

About The Position

BIS Safety Software is a SaaS company looking for a Web Optimization Lead to own the performance of their web properties, including the marketing site and eCommerce course store. This role involves ensuring effective lead capture, optimizing organic and AI-driven search rankings, and improving visitor conversion paths. The lead will identify and resolve site issues such as speed, conversion path failures, and indexing errors. They will set quality standards, develop a strategic roadmap, and break it down into actionable sprints. The position requires hands-on involvement in technically complex tasks, either performing them or closely supervising external partners and the internal web team. The ideal candidate will have prior experience managing website performance, preferably with an e-commerce component, and will value autonomy, a clear roadmap, and ownership of performance reporting. This is an in-person role based in Sherwood Park, Alberta.

Requirements

5+ years running, operating, or owning the performance of a website.
Working knowledge of WordPress: comfortable in the CMS, capable of fixing on-page issues independently, and able to judge the quality of work produced on the platform.
A track record of personal implementation work, not solely directing others.
Demonstrated results: measurable improvements in conversion, traffic, or search performance that can be presented.
Experience running conversion rate optimization and split or A/B testing that yields measurable, provable improvements.
Ability to improve SEO, rankings, and quality scores, with fluency in diagnosing site health.
Capacity to set direction and quality standards for others' work without formal authority.
Ability to support decisions with data and evidence, persuading with results rather than opinions.
Thrives on autonomy: comfortable taking ownership of a roadmap and reporting cadence.
Experience in a B2B or SaaS context, where the lead is the primary conversion.

Nice To Haves

Hands-on e-commerce platform optimization.
Demonstrated AEO / GEO results, beyond mere familiarity.
Experience utilizing AI tools in personal workflows for analysis, QA, content, or development.
Familiarity with HubSpot or marketing automation.
Content or content strategy experience.

Responsibilities

Optimize landing pages and entry points to increase lead conversion, collaborating with the paid media team to enhance landing page performance for ad traffic.
Improve organic search performance and visibility in AI-driven search (AEO / GEO) by enhancing rankings and technical site health.
Streamline the path to purchase, from initial entry through the checkout process, across the public-facing e-commerce platform.
Establish and maintain the web quality bar by identifying and rectifying broken CTAs, image issues, content errors, monitoring site health, and upholding brand standards.
Develop a strategic web roadmap and decompose it into two-week sprints and specific task assignments.
Direct and quality control the web team and external partners based on clear priorities, reviewing all work before it is deployed.
Manage or closely oversee technically challenging, senior-level tasks, remaining hands-on to accurately assess quality and effort.
Generate effective, ongoing reports that provide performance overviews and inform strategic priorities.
Scope project work and determine resource requirements, validating estimates from internal teams and external partners.
Diagnose site health using diagnostic tools and propose concrete, repeatable solutions instead of one-off fixes.