Web Marketing Senior Consultant

Sia•New York, NY

6d•$124,400 - $129,500•Hybrid

About The Position

This role sits at the intersection of web, marketing, and execution. You’ll act as a hands-on partner to the client, supporting go-to-market launches by translating strategy into high-quality web experiences and deliverables. Operating within defined scopes to move work forward, you will conduct research, shape web recommendations, and translate marketing and product needs into clear briefs and actionable web workstreams. You’ll ensure that web is effectively positioned within the broader marketing funnel, from acquisition through engagement. You play a critical role in helping the client make informed decisions about how web supports launches, from structure and content to performance and measurement, while keeping work organized, prioritized, and moving.

Requirements

4–7 years of experience in web marketing, digital marketing, or closely related roles, such as web strategy, web marketing management, digital experience, or marketing operations ideally in a management consulting setting
Experience developing briefs, requirements, and project plans for web initiatives
Experience supporting marketing or product launches and contributing to web strategy and execution, without necessarily owning full programs end-to-end
Strong understanding of how web fits into the full marketing funnel, including acquisition, engagement, and conversion, with knowledge of: Landing page strategy, SEO fundamentals, Content structure and user journeys
Experience using data to inform decisions, including familiarity with web analytics, dashboards, and performance metrics such as traffic, engagement, and conversion behavior
Demonstrated ability to manage and prioritize multiple workstreams, especially in environments with shifting or ambiguous priorities
Experience working cross-functionally with marketing, product, creative, design, development, or related teams
Ability to translate inputs from multiple stakeholders into clear, actionable web requirements and workstreams
Ability to operate with autonomy within a defined scope while proactively aligning with stakeholders
Bachelor's degree

Nice To Haves

Familiarity with SEO basics and how they integrate into web content workflows
Consumer hardware, e-commerce, or devices web marketing background
Experience with project management tools
Content strategy experience, including educational guides, product exploration, or editorial calendars
Agency coordination experience

Responsibilities

Translate marketing initiatives into effective web experiences, including landing pages, campaign pages, and other digital experiences
Develop clear briefs and requirements that translate marketing, product, audience, and brand needs into actionable web work
Partner across design, content, development, and other stakeholders to move work from brief through execution
Support decisions around site structure, content types, and user journeys, including landing page strategy, SEO considerations, and content formats
Ensure web experiences align with broader campaign and product launch goals
Support product and campaign launches through targeted tasks, including research, audits, recommendations, planning, and execution
Conduct analysis on customer journeys, the competitive landscape, and SEO opportunities
Understand how audience, product, brand, and campaign priorities come together across the web experience
Contribute to shaping how web fits into the full marketing funnel
Manage day-to-day workflow, balancing multiple incoming requests with varying levels of urgency
Triage and prioritize work effectively, making informed tradeoffs when needed
Maintain organization across tasks, timelines, dependencies, and deliverables
Communicate progress clearly and proactively
Translate ambiguous requests into clear requirements, next steps, and executable workstreams
Use data to validate decisions and inform recommendations
Analyze site performance metrics, including engagement, conversion, and traffic behavior
Contribute to reporting and dashboards to track performance and impact
Partner closely with the client, maintaining strong alignment and communication
Check in proactively on direction and approach rather than working in isolation
Translate between teams with different priorities, inputs, and areas of expertise
Navigate different personalities and working styles with strong emotional intelligence
Read the room and adapt communication and execution style accordingly
Provide cross-functional partners with the context and direction needed to move work forward effectively