Web Marketing Intern - Summer 2027

Jewelers Mutual Group•Neenah, WI

About The Position

The Web & Digital Marketing Intern gains hands-on experience on the search, website, and AEO side of Jewelers Mutual's Marketing/Digital Experience team. This role supports website content publishing, SEO and AEO fundamentals, and analytics reporting under the direction of the Digital Marketing Specialist. It is designed as a learning pathway into web-focused digital marketing careers: CMS management, technical SEO, AI/LLM search optimization (AEO), and data-driven decision-making. This is a developmental role that builds toward greater ownership over time. The primary goal is to build fluency in the tools and workflows that support strategic web/SEO decisions, with structured opportunities to present learnings and take ownership of a defined project by the end of the term. Since 1913, Jewelers Mutual has been committed to supporting the Jewelry industry and putting customers at the center of everything they do. With over a century of trusted expertise, they are financially strong, forward-thinking, and driven by curiosity. Guided by their core values of Agility, Accountability, and Relevancy, they lead through innovation. As a technology-focused organization, they embrace cutting-edge tools and data-driven insights to continuously improve their products, services, and customer experience. Their mission is to be the industry's most trusted advisor by investing in their people, adopting new technologies, and striving for excellence. They are dedicated to fostering growth through collaboration, powered by bold thinking, teamwork, and the passion of their people. The culture encourages moving fast and embracing change, always looking for better ways, and growing, thriving, and helping shape what's next.

Requirements

Pursuing a bachelor's degree in Marketing, Business Administration, Interactive/Web Media, Communications, or a related field.
Interest in SEO, AEO, and how AI/LLM tools are changing search. Interest in the "why" behind work.
Familiarity with Microsoft Office Suite (Word, Excel, PowerPoint) and comfortable working with spreadsheets and dashboards.
Strong attention to detail and ability to work from defined templates and briefs.
Clear written communication skills; ability to document findings and present them to a small team.

Nice To Haves

Junior or senior standing at the time of internship.
Coursework, personal projects, or prior internship exposure to websites, content management or analytics.

Responsibilities

Assist in publishing blog articles, landing pages, and campaign content to JM.com following established SEO templates and briefs: copy formatting, internal linking, source imagery, meta information, and UTM parameters per the established naming convention.
Support the editorial calendar workflow between the writing team and legal, and the QA process for campaign and strategic partner landing pages.
Learn and apply core SEO practices (keyword research, on-page optimization, metadata, internal linking) under the Specialist's direction.
Get hands-on exposure to Answer Engine Optimization (AEO), how content is cited and surfaced in AI-generated search results, using Conductor and Google Search Console, building toward an independent monthly organic performance summary.
Pull and format MixPanel, Google Search Console, and Conductor exports for internal reporting.
Assist in building a MixPanel or GSC dashboard against a defined KPI (e.g., blog traffic, landing page conversion) and flag anomalies to the Specialist for diagnosis.
Own one defined website enhancement or reporting project end-to-end during the second half of the internship, with guidance but without day-to-day direction, to build initiative and project-ownership experience.