Web Manager

Forward•Santa Clara, CA

3d•$140,000 - $170,000

About The Position

Forward is seeking a Website Manager to lead the strategy and execution for forwardnetworks.com. This role requires a product manager's mindset to drive the long-term strategy, daily performance, and continuous evolution of the company's primary web property. The goal is to bridge the gap between web strategy, design, technical execution, and user experience. As the company enters its next stage of growth, the Website Manager will balance rigorous daily operations with high-impact initiatives to ensure the digital presence scales securely and efficiently alongside the business.

Requirements

5–10 years managing B2B tech or SaaS websites with a product management mindset.
Bachelor’s degree or equivalent practical experience.
Hands-on experience leading a major enterprise web platform upgrade or migration, start to finish.
Daily-operations proficiency in Jira and/or Asana.
Technical foundation with a genuinely enterprise-grade CMS (e.g., Contentful, Sitecore, Adobe Experience Manager, or a comparable headless/composable platform), HTML/CSS/JS, and scalable architecture.
Expertise in GA4, Google Tag Manager, Core Web Vitals, and SEO tooling (e.g., Search Console, Screaming Frog) to measure and improve traffic, availability, and usability.
Data-driven, detail-oriented approach to problem-solving.

Responsibilities

Treat the website as an evolving product—own the strategic roadmap and the daily intake, prioritization, and execution of all web updates.
Use Jira to triage engineering requests and bug fixes, and Asana to project-manage larger cross-functional campaigns.
Own core technical and engagement metrics, site availability, Core Web Vitals, traffic, and usability across desktop and mobile.
Connect site behavior to pipeline through CRM/marketing-automation integration.
Own the technical health and modernization of our web platforms, including WCAG/Section 508 conformance, evaluating and implementing enterprise-grade CMS, and infrastructure that scales securely.
Own technical SEO, site architecture, and organic search performance as a primary driver of pipeline; monitor emerging AI-search/answer-engine visibility as a channel.
Run a continuous testing program — audits, A/B tests, and landing-page refinement — including personalized experiences for distinct buyer segments (e.g., federal, enterprise, mid-market) via our ABM/personalization stack.
Build and maintain a scalable, localizable site structure — translation workflow, regional compliance (e.g., GDPR), and CMS framework — to support our enterprise segment's international footprint.