Web Journey Orchestration Lead

EchoStar•Littleton, CO

1d•Onsite

About The Position

EchoStar is seeking a Web Journey Orchestration Lead for its Retail Wireless team, serving the Boost Mobile and Gen Mobile brands. This role is responsible for owning and optimizing web and app journey orchestration for Boost Mobile. The lead will act as the connective tissue between acquisition and monetization functions, designing, building, and optimizing personalized customer experiences across BoostMobile.com and the Boost Mobile app using the Adobe Experience Platform ecosystem. The position involves hands-on ownership of Adobe Journey Optimizer (AJO), Adobe Experience Platform CDP, and Adobe Target to directly impact conversion rates, customer engagement, and lifetime value by ensuring the right message reaches the right customer at the right moment. This role addresses complex experience fragmentation by delivering cohesive, automated marketing technology solutions at scale.

Requirements

Advanced hands-on proficiency with Adobe Journey Optimizer (AJO), including journey canvas design, trigger configuration, action setup, and real-time orchestration
Deep expertise with Adobe Experience Platform (AEP) CDP, including unified profile management, segment builder, schema design (XDM), data ingestion, and audience activation
Strong experience with Adobe Target, including A/B testing, multivariate testing, experience targeting, automated personalization, and Recommendations
Strategic personalization acumen to translate business objectives into customer journey architectures and testing roadmaps
Strong analytical proficiency with web and app analytics platforms (Adobe Analytics, Adobe Customer Journey Analytics) to measure journey performance and ROI
AI Literacy, specifically the ability to leverage Adobe Sensei and machine learning-driven features (predictive audiences, auto-allocation, send-time optimization) to scale personalization
Bachelor's degree in Marketing, Business, Analytics, Computer Science, or a related field
4+ years of experience in personalization, journey orchestration, or marketing technology roles with hands-on ownership of enterprise-level platforms
Experience with Adobe Journey Optimizer (AJO) — journey design, real-time triggers, and cross-channel orchestration
Experience with Adobe Experience Platform (AEP) CDP — unified profiles, segment builder, XDM schemas, audience activation
Experience with Adobe Target — A/B testing, experience targeting, automated personalization, Recommendations
Experience with Adobe Analytics or Adobe Customer Journey Analytics for performance measurement
Experience with tag management (Adobe Launch/Tags) and data layer implementation

Responsibilities

Design, build, and manage personalized multi-touchpoint customer journeys in Adobe Journey Optimizer (AJO) that support both new customer acquisition and existing customer monetization
Build and activate high-value audience segments using the Adobe Experience Platform CDP, leveraging behavioral, transactional, and profile data to enable precision targeting
Own the web and app personalization experimentation program using Adobe Target; design, execute, and analyze A/B tests and multivariate experiments that deliver measurable lift
Serve as the primary subject matter expert on journey orchestration and personalization strategy, partnering closely with acquisition and monetization leads to translate business objectives into automated flows
Orchestrate cohesive cross-channel personalization across web and app, ensuring customers receive consistent, contextually relevant experiences
Leverage Adobe Sensei AI and machine learning capabilities within the Adobe stack to automate decisioning, optimize send times, predict propensity, and scale personalization performance