Senior Representative, Journey Planning & Omnichannel Orchestration

Universal Orlando•Orlando, FL

12h

About The Position

The Senior Representative, Journey Planning & Omnichannel Orchestration supports the translation of approved Go to Market strategies into coordinated, customer centric communication and activation plans across paid, owned, and earned channels. Working under the direction of Journey Planning leadership, this role develops journey maps, communication frameworks, messaging hierarchies, creative briefs, integrated communication roadmaps, and other planning materials that connect business objectives, audience needs, messaging, timing, content, and channel roles. The Senior Representative gathers and organizes cross functional inputs, applies approved consumer and audience insights, identifies planning gaps and dependencies, and maintains clear documentation to support accurate, timely, and consistent execution. This role partners with Go to Market, Brand Strategy, Audience Strategy, Consumer Insights, Integrated Media, DDM, Digital Marketing, Social, Public Relations, Analytics, Destination Marketing, and internal and external creative and project management teams to help create connected and consistent customer experiences across paid, owned, and earned touchpoints throughout the marketing journey.

Requirements

Ability to understand business objectives and translate approved direction into clear, organized activation planning deliverables
Working understanding of how audience, message, channel, and timing connect within an integrated activation plan
Working knowledge of paid, owned, and earned channel roles and how they support different stages of the customer journey
Ability to build journey maps and communications planning materials using established frameworks and guidance
Ability to coordinate effectively with strategy, creative, analytics, and channel partners and follow through on assigned actions
Strong collaboration, organization, and relationship-building skills in a matrixed environment
Ability to organize approved strategy into clear plans with documented sequencing, priorities, owners, and timelines
Strong attention to detail and ability to manage multiple workstreams, inputs, and deadlines
Ability to interpret basic performance reporting, identify notable patterns, and support plan updates based on guidance
Familiarity with audience segmentation, targeting, and test-and-learn concepts
Strong verbal and written communication skills, including the ability to summarize inputs and document decisions clearly
Ability to communicate status, dependencies, and next steps clearly across cross-functional teams
Familiarity with marketing automation or campaign management tools
Familiarity with project management and workflow tools (e.g., Workfront or similar)
Bachelor’s degree in marketing, Business, Communications, or related field required.
3+ years of experience in marketing, communications planning, campaign planning, channel activation, project coordination, or a related discipline
Experience coordinating work across multiple teams, stakeholders, deliverables, and deadlines
Experience supporting the development or execution of integrated, cross-channel marketing plans
Experience working with partners in such as analytics, brand or audience strategy, creative, media, CRM, digital, or channel marketing

Nice To Haves

Exposure to personalization, testing approaches, and customer data platforms (CDPs) is a plus.

Responsibilities

Support the translation of approved GTM strategies into actionable omnichannel plans by documenting messaging priorities, audience needs, timing, sequencing, and channel roles.
Coordinate planning inputs, timelines, dependencies, and handoffs across channel teams; identify gaps, conflicts, or duplication and elevate issues to the appropriate lead.
Develop journey maps and communications planning deliverables using established frameworks, approved strategies, audience guidance, and brand standards.
Apply approved audience and segmentation guidance to plans; partner with Audience Strategy and Analytics to review performance inputs and support recommended plan adjustments.
Maintain current plans, templates, status updates, and decision records in required workflow tools; follow established processes and support clear communication across strategy, creative, and channel teams.
Understand and actively participate in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training, and team member involvement activities.
Perform other duties as assigned.