Web & Email Specialist - Remote (in U.S. only)

PreceptChattanooga, TN
Remote

About The Position

The Web & Email Specialist supports Precept's digital marketing and customer experience efforts through email implementation, website execution, troubleshooting, and third-party platform support. This role focuses on accurate and efficient execution of digital marketing initiatives using approved content, designs, and processes while supporting a positive customer experience.

Requirements

  • Experience with email marketing and automation platforms such as Klaviyo, or similar tools.
  • Experience working with website platforms such as Shopify, WordPress, Salesforce, or related systems.
  • Working knowledge of HTML, CSS, JavaScript, and responsive web/email formatting.
  • Experience with Google Analytics, GA4, Google Tag Manager, and digital tracking practices.
  • Ability to manage multiple projects and priorities in a fast-paced environment.
  • Troubleshooting, organizational, and communication skills.
  • Experience testing digital functionality across browsers, devices, and platforms.
  • Works with high speed and high accuracy.
  • Research issues and provide findings to DMM for final recommendations.
  • Balances independent execution with collaboration within team and IT as needed.
  • Maintains strong attention to detail and proactive communication.

Nice To Haves

  • Bachelor's degree preferred.
  • 2+ years of related digital marketing, website, or email implementation experience preferred.

Responsibilities

  • Builds and updates web pages, landing pages, pop-ups, podcast pages, and other website elements using approved designs and content provided by team.
  • Supports website updates, enhancements, and feature additions in partnership with the Technology team.
  • Executes website tracking updates and implementation requests provided by the DMM.
  • Tests website functionality, formatting, and responsiveness before launch.
  • Provides metrics and reporting support as requested.
  • Manages and executes email sends and journeys inside the Klaviyo platform based on preloaded copy and designs from team.
  • Builds and maintains audiences, customer journeys, automations, and segmentation based on DMM direction.
  • Monitors email deliverability and communicate issues or recommendations to the DMM.
  • Execute tracking and tagging practices using tools such as Klaviyo, UTM, GA4, and Google Tag Manager.
  • Tests email functionality across major devices and platforms.
  • Monitors, researches and troubleshoots email, website, and platform issues as needed.
  • Identifies and reports rendering, tracking, deliverability, or functionality issues.
  • Maintains high accuracy and attention to detail across all digital executions.
  • Maintains and updates content across third-party digital platforms and systems.
  • Supports implementation of approved customer journeys, forms, and content flows in external platforms.
  • Works with Marketing and Technology teams to support platform integrations and updates.
  • Applies approved content, layouts, and user flows within third-party systems.
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