Web & Digital Marketing Specialist

University of Chicago•Minneapolis, MN

1d•$70,000 - $77,000•Hybrid

About The Position

The Web and Digital Marketing Specialist maintains the Crown Family School’s digital presence across web, social, and multimedia platforms. This position helps advance the School’s reputation, strengthening brand awareness, and supporting enrollment and philanthropic goals by developing and executing integrated digital strategies. The Specialist maintains web content, produces social media content, engages in multimedia production, tracks analytics, and manages projects, ensuring accessibility, consistency, and innovation across all digital channels. Serving as the primary digital expert, the role provides hands-on support, training and collaboration with internal stakeholders to deliver a dynamic, engaging, and user-centered digital experience for prospective and current students, alumni, faculty, staff, and community partners.

Requirements

Minimum requirements include a college or university degree in related field.
Minimum requirements include knowledge and skills developed through 2-5 years of work experience in a related job discipline.

Nice To Haves

Master’s degree in marketing, digital communications, design, UX, public relations, data analytics, or a related field.
5+ years of progressively responsible experience in digital marketing, web management, or multimedia communications for a complex organization - preferably in higher education, non-profit, or mission-driven environments.
Experience managing content in a web content management system (CMS), preferably Drupal.
Demonstrated experience managing social media platforms (Instagram, Facebook, LinkedIn, YouTube) and scheduling tools (e.g., Hootsuite).
Experience producing digital content including basic video/photography coordination, editing, and multimedia storytelling.
Working knowledge of Google Analytics and SEO best practices.
Demonstrated understanding of web accessibility standards and compliance (e.g., WCAG 2.1), including use of accessibility tools such as Siteimprove.
Experience with graphic design and visual content creation using tools such as Canva, Adobe Creative Suite (Photoshop, Illustrator, Premiere, InDesign), or similar platforms.
Minimum requirements include knowledge and skills developed through 2-5 years of work experience in a related job discipline.
Experience designing or optimizing website architecture, navigation, and user experience (UX), particularly for large or multi-unit organizations.
Demonstrated success developing and implementing integrated digital campaigns tied to organizational goals such as brand visibility, enrollment, or philanthropy.
Experience leading or training contributors in CMS workflows, digital accessibility, style guidelines, or brand compliance.
Familiarity with project management tools, digital editorial calendars, or collaborative workflow systems.
Experience with audience segmentation, paid social campaigns, and developing content that drives measurable engagement and conversions.
Excellent written and verbal communication skills, with ability to convey complex information clearly and accessibly
Strong organizational and planning skills, with the ability to coordinate and prioritize multiple projects and meet deadlines in a fast-paced environment.
Knowledge of best practices in email and website content management and website user experience design and maintain site accuracy, health, and long-term quality.
Understanding of best practices in digital storytelling multimedia production, and emerging digital communication trends.
Strong interpersonal skills and the ability to train and guide contributors with varying technical experience.
Experience working directly within a CMS (preferably Drupal) and proficiency with web authoring tools.
Ability to interpret data from Google Analytics, social media insights, and SEO tools to inform decision-making.
Ability to multitask, take initiative, work independently, and contribute as a member of a team.
Experience with graphic design and visual content tools such as Canva and Adobe Creative Suite (Photoshop, Illustrator, Premiere, InDesign).
Familiarity with higher education environments and ability to navigate complex academic organizations and knowledge of the University of Chicago's unique culture and administrative systems beneficial.

Responsibilities

Produces digital content leveraging innovative methods and design, ensuring accessibility and universal design standards.
Carry out video and photography projects, including concept development, shot lists, filming, editing, and alignment with brand identity.
Advance the School’s digital presence by producing and collaborating on digital content for prospective and current students, alumni, community partners, and new audiences.
Compile digital metrics reporting and analytics to evaluate performance, ensure quality, and optimize engagement.
Ensure visual and voice consistency across all digital media channels.
Partner with stakeholders to develop ideas and campaigns that drive inbound traffic and paid/organic engagement.
Recommends and implements a comprehensive social media strategy that grows and engages the School’s audiences.
Manage day-to-day content calendars and directly maintain flagship channels (Instagram, Facebook, LinkedIn and YouTube).
Create and implement integrated content strategies that reflect institutional priorities and increase brand visibility.
Continuously assess social performance to refine approaches for audience growth and impact.
Serve as primary hands-on content manager and administrator of the Crown Family School website, ensuring accessibility standards are met.
Support improvements to site architecture, navigation, interface design, and visual branding in alignment with UChicago standards.
Train and support faculty, staff, and students in web content practices and ensure a positive user experience.
Regularly update and maintain key pages to ensure accuracy, timeliness, and alignment with institutional goals.
Leverage SEO tools and analytics to optimize site visibility and performance.
Manage and execute CMS workflows and provide technical expertise to ensure site functionality.
Establish and track performance goals and KPIs across digital platforms, providing actionable insights for leadership.
Monitor and report on SEO performance, site health, and conversion effectiveness.
Maintain a universal marketing and communications project calendar and manage project management workflow tools to ensure timely delivery.
Provide recommendations to optimize digital campaigns, improve accessibility, and strengthen audience engagement.
Plans, develops and disseminates information designed to keep the public informed of the organization's programs, accomplishments, or point of view, with moderate levels of guidance and direction.
Accomplishes assigned duties through two or more of the following: written communications; visual/graphic media, which may include Web site development and maintenance; avenues of digital communications and social media.
The incumbent is still acquiring higher-level knowledge and skills.
Solves a range of straightforward problems, as work assignments are difficult and broad in nature, usually requiring originality and ingenuity.
Manage digital and social media assets (including routine website maintenance); compiles and analyzes relevant metrics based on established strategic goals.
Performs other related work as needed.