Digital Marketing & Web Coordinator

ACDI - Access Control Devices, Inc.•Benton, AR

4d•Onsite

About The Position

ACDI is seeking a detail-oriented and growth-minded Digital Marketing & Web Coordinator to support its website, reseller portal, internal intranet, and digital marketing platforms. This is a marketing-focused role, not a back-end development position, ideal for someone comfortable with websites, content, digital tools, and data, and eager to grow their skills in digital marketing, marketing technology, user experience, SEO, and AI-assisted workflows. The coordinator will ensure ACDI’s digital presence is organized, accurate, current, and user-friendly, collaborating with the marketing team, internal departments, and external partners to publish content, support campaigns, manage online resources, test digital experiences, and identify areas for improvement.

Requirements

Bachelor’s degree in marketing, communications, business, digital media, or a related field preferred, or equivalent hands-on experience
Entry-level to 3 years of relevant experience preferred
Internship, academic, freelance, or project-based experience may be considered
Strong written communication and editing skills
Strong attention to detail
Organized and able to manage multiple priorities
Comfortable learning new software, platforms, and digital tools
Interest in websites, digital marketing, content management, user experience, analytics, SEO, or marketing technology
Ability to work collaboratively in a fast-paced environment
Willingness to ask questions, learn quickly, and apply feedback

Nice To Haves

Experience with WordPress or another content management system
Familiarity with HubSpot, Zoho, Google Analytics, Search Console, or Canva
Experience updating website pages, landing pages, or online forms
Basic knowledge of SEO best practices
Familiarity with HTML and CSS
Experience organizing digital assets or online resources
Interest in AI tools and how they can support marketing workflows
B2B marketing experience
Experience working with reseller, partner, or customer portals

Responsibilities

Maintain and update content across ACDI’s website, reseller portal, and internal intranet.
Create and update landing pages, product pages, event pages, resource pages, forms, and calls to action.
Publish blogs, product updates, gated content, and campaign materials.
Review pages regularly for accuracy, outdated information, broken links, formatting issues, and missing assets.
Ensure digital content is clear, organized, brand-compliant, and easy to navigate.
Support website redesign and improvement projects alongside external agencies, vendors, and internal teams.
Support digital marketing campaigns by confirming that landing pages, links, forms, downloads, and calls to action work correctly.
Coordinate with the marketing team to publish campaign materials and trackable digital resources.
Test pages, forms, workflows, and digital tools before they go live.
Identify and resolve basic website and campaign issues.
Assist with gated-content workflows and lead-capture processes.
Organize partner-facing collateral, product materials, training resources, videos, one-pagers, presentations, and case studies.
Maintain clear folder structures, categories, tags, naming conventions, and version control.
Remove outdated materials and replace them with current versions.
Help improve the structure and usability of ACDI’s reseller portal and internal intranet.
Work with internal teams to gather content, images, documents, and updates for digital platforms.
Ensure employees and reseller partners can find the resources they need quickly and easily.
Assist with basic website and digital campaign reporting.
Monitor website traffic, page performance, form submissions, resource downloads, and campaign activity.
Support basic on-page SEO updates, including page titles, headings, meta descriptions, keywords, and internal links.
Use data to identify popular resources, outdated pages, and opportunities to improve the digital experience.
Maintain accurate tracking and reporting across campaigns and digital platforms.
Share regular insights and recommendations with the marketing team.
Learn and use tools such as WordPress, HubSpot, Zoho, Google Analytics, Search Console, Canva, and other marketing platforms.
Explore practical uses of AI tools to improve content updates, reporting, organization, and marketing workflows.
Help document repeatable processes for website updates, campaign launches, and resource management.
Stay curious about new tools and bring forward ideas that can improve efficiency and the user experience.
Work with internal teams to gather information and coordinate digital updates.
Support communication with external web agencies, vendors, and contractors.
Manage multiple small projects, updates, and deadlines at the same time.
Ask questions, communicate progress, and follow through on assigned tasks.
Bring fresh ideas for improving the digital experience for partners, customers, and employees.
Understand and support ACDI’s marketing strategy and business goals.
Maintain ACDI branding standards across digital platforms.
Follow ACDI policies and procedures.
Promote a positive organizational culture aligned with ACDI’s mission and values.