Web Designer

Dashing Diva • Port Washington, NY

2d • $80,000 - $100,000

About The Position

Dashing Diva is seeking a Web Designer who combines visual design skills, hands-on front-end development, and fluency with AI-assisted design and coding tools. This role owns the design, development, and ongoing optimization of DashingDiva.com, the company’s direct-to-consumer storefront and digital flagship. It sits within the Creative team and collaborates with the Sr. Art Director (Retail/Print), Sr. Designer (UX/UI), Marketing team, and Ecom/Media team, taking direction from the Creative Director.

The Web Designer will lead the storefront redesign and evolution, building responsive pages with Shopify Liquid, HTML, CSS, JavaScript, and AI-assisted tools. The work includes product detail pages for 300–500 SKUs across five product franchises, campaign and launch landing pages, and maintaining a consistent visual design system across digital touchpoints. The role also uses AI tools to prototype layouts, generate code and assets, and maintain reusable components and templates.

The position partners with the Ecom/Media team on site speed, conversion, user experience, A/B testing, and performance analysis. It also coordinates with Creative, Marketing, and offshore production collaborators on UX/UI alignment, campaign and CRM creative, and site asset preparation. The stated annual compensation range is $80,000–$100,000.

Requirements

• 3–5 years of experience in web design with hands-on front-end development using HTML, CSS, and JavaScript.
• A strong portfolio demonstrating visual design and functional web builds.
• Proficiency with Shopify Liquid templating or a comparable e-commerce platform.
• Demonstrated use of AI-assisted design or coding tools such as Claude, Cursor, GitHub Copilot, Figma AI, or v0.
• Proficiency in Figma for design collaboration, wireframing, and handoff.
• Experience with responsive design, mobile-first development, and cross-browser compatibility.
• Understanding of UX principles, including information architecture, user flows, accessibility (WCAG), and conversion-focused design.
• Comfort working with analytics tools such as GA4, Hotjar, or equivalent.

Nice To Haves

• Beauty, CPG, or fashion e-commerce experience, including knowledge of product detail page best practices, visual merchandising, and seasonal campaign cycles.
• Experience with AI image-generation tools such as Midjourney, Firefly, or DALL-E for creating or enhancing web assets.
• Familiarity with email/CRM design tools such as Klaviyo or similar.
• Motion or animation skills, including CSS animations, Lottie, or lightweight video integration.
• Experience managing or coordinating with offshore design or production teams.
• Bilingual Korean-English skills.

Responsibilities

• Own the full redesign and ongoing evolution of DashingDiva.com, from wireframes through production code.
• Build responsive, high-performance pages using Shopify (Liquid), HTML, CSS, JavaScript, and AI-assisted coding tools.
• Design and implement product detail pages for 300–500 SKUs across five product franchises, incorporating imagery, video, and user-generated content.
• Create landing pages for product launches, seasonal campaigns, IP collaborations, and promotional events.
• Implement and maintain the site’s visual design system across pages, emails, and digital touchpoints.
• Use AI tools to prototype page layouts, generate component code, and iterate on design concepts.
• Build and maintain reusable AI-generated components and templates to accelerate site production.
• Use AI for image optimization, asset generation, and content personalization where applicable.
• Evaluate emerging AI design and development tools and recommend new tools to the team.
• Partner with the Ecom/Media team to optimize site speed, conversion rates, and user experience.
• Design and execute A/B tests on the homepage, product detail pages, collection pages, and cart/checkout flow.
• Analyze performance data from GA4, heatmaps, and session recordings and apply insights to design improvements.
• Ensure pages meet Core Web Vitals standards and are optimized for mobile-first browsing.
• Coordinate with the Sr. Designer on UX/UI direction and design system alignment.
• Work with the Sr. Art Director and Creative Director to translate retail and print brand identity to digital.
• Support Marketing with campaign landing pages, email template design, and CRM creative as needed.
• Collaborate with the offshore production pod on site asset preparation and delivery.

Benefits

• Health benefits, including medical, dental, vision, AD&D, and life insurance.
• 401(k) matching.
• PTOs.
• Company holidays.
• Summer Fridays.
• In-office catered breakfasts and lunches, team lunches, team outings, and team-building activities.
• A collaborative work environment with opportunities to grow, learn new skills, be creative, and contribute input and feedback.
• Participation in events such as Beautycon and NYFW.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed