Web Designer (Mortgage & Financial Services)

American Financing•Aurora, CO

1d•Hybrid

About The Position

We are seeking a Web Designer with a focus on Conversion Rate Optimization (CRO) and User Experience (UX) to join our digital marketing team. In the mortgage industry, our website is our most important lead-generation tool; your mission will be to transform complex financial information into intuitive, trustworthy, and high-converting digital experiences.

Requirements

Expert proficiency in Figma, Adobe XD, or Sketch.
A proven track record of designing for "action"—understanding how visual hierarchy and CTA placement impact conversion.
Strong understanding of HTML/CSS and how design translates into responsive code.
Ability to interpret heatmaps and user session recordings (e.g., Hotjar or Crazy Egg) to inform design iterations.
Understanding of the "human" side of mortgages—knowing how to use imagery and copy to reduce the stress of the home-buying process.
Experience in FinTech, Banking, or Real Estate.
Knowledge of accessibility standards (WCAG 2.1) as they relate to financial services.
Experience designing for mobile-first users, as many borrowers start their journey on smartphones.

Nice To Haves

Familiarity with financial CMS platforms is a plus.

Responsibilities

Design high-performing landing pages, lead-capture forms, and interactive mortgage calculators that simplify the user’s path to pre-approval.
Ensure all web designs adhere to strict financial industry regulations (e.g., Fair Housing Act, ADA compliance, and clear disclosure placement) while maintaining a high-end visual aesthetic.
Map out and design seamless end-to-end journeys for various personas—from first-time homebuyers to seasoned investors and those looking to refinance.
Maintain and evolve our brand identity across all digital touchpoints, ensuring a sense of security and professionalism.
Collaborate with the marketing team to design multiple versions of page elements to test which designs drive the highest volume of qualified loan applications.
Work closely with Loan Officers and Underwriters to understand the technical nuances of mortgage products to ensure they are represented accurately on the site.