Martech - Web Delivery Experience Specialist
About The Position
The Web Delivery & Experience Specialist is a hands-on, individual contributor responsible for creating, editing, and publishing content-driven experiences on Golden 1’s public-facing website. This role focuses on website content writing, page execution in the Sitecore Content Management System (CMS), and supporting day-to-day web delivery across campaigns and business-as-usual updates. This role is designed for a tech-forward digital marketer. Someone with comfort working in a CMS, and confidence writing clear, compliant, and engaging website content. The Web Delivery & Experience Specialist collaborates closely with Content Strategy, UX, Product Marketing, Compliance, and Analytics partners to ensure website pages are accurate, on-brand, accessible, and launched on time. The ideal candidate is detail-oriented, thrives in a fast-paced environment, and is comfortable using AI-powered tools to support content research, drafting, editing, and optimization.
Requirements
- Bachelor’s degree in marketing, Communications, Digital Media, or a related field, or equivalent practical experience.
- 3–5 years of experience in digital marketing, website content, CMS publishing, or a related role.
- Strong website content writing and editing skills with an emphasis on clarity, accuracy, and usability.
- Experience working with content management systems, preferably Sitecore.
- Comfort using AI tools to assist with content creation and optimization.
- Solid understanding of digital marketing fundamentals, including content, SEO, UX, and campaign support.
- Ability to manage multiple tasks in a fast-paced environment with strong attention to detail.
- Familiarity with modular page components and template-based page building.
- Basic knowledge of SEO principles for website content.
- Strong organizational and communication skills for cross-functional collaboration.
- Ability to follow defined processes, workflows, and brand standards.
Nice To Haves
- Experience supporting public-facing websites in regulated industries is a plus.
Responsibilities
- Write, edit, and maintain website content for product pages, campaign landing pages, FAQs, and evergreen experiences.
- Translate business and marketing requirements into clear, member-friendly website copy using established brand voice and tone standards.
- Use AI-assisted writing tools to support content drafting, rewriting, summarization, and optimization while applying human judgment and editorial review.
- Support basic SEO best practices, including page structure, headings, metadata, and internal linking.
- Ensure all content meets compliance and quality standards prior to launch.
- Build, update, and publish web pages in the CMS using approved components, templates, and design systems.
- Execute BAU and campaign-related web work efficiently while following established workflows and timelines.
- Collaborate with Content Strategy, Product Marketing, Creative, Analytics, and Compliance teams to support cohesive digital experiences.
- Participate in intake, prioritization, and delivery processes for web-related work.
- Incorporate stakeholder feedback and revisions quickly while maintaining accuracy and consistency.
- Maintain high attention to detail across copy, layouts, links, metadata, and components.
- Contribute ideas to improve templates, workflows, and content efficiency over time.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
