Web Content Strategy Specialist, Ford.com

Ford Motor • Dearborn, MI

9d • Hybrid

About The Position

In this position, the ideal candidate will have a strong background in Digital Experience and Content Strategy, with an understanding of web platforms, Content strategy, testing and optimization methodology. You will be a skilled individual contributor with strong cross-functional and agency team leadership experience. You will assist in leading a cross-functional agency team in developing the immediate and near-term content strategies for Ford.com. Will be the day-to-day contact for internal, partner and vendor leads for assigned segments on Ford.com. This individual will guide a team of creative and content strategists in creating and executing the storytelling on Ford.com, asset production and experience optimization to promote a consistent brand voice across the site.

Requirements

• Bachelor's degree
• 5+ years of experience developing digital-based experiences, brand marketing and/or content strategy

Nice To Haves

• Strong knowledge and experience across ad-tech, SEO, web technologies/platforms, analytics suites
• Experience with Adobe web and testing technologies
• Significant experience in developing testing scenarios, executing and optimizing
• Experience integrating experiences across channels and touchpoints to deliver an end-to-end connected journey for the customer
• Solid understanding of the automotive industry, preferred experience in partnering with digital retailing
• A passion for digital customer experience and providing solutions across the customer lifecycle
• Excellent communication and presentation skills with proven track record to lead and encourage teams

Responsibilities

• Provide strategic leadership across internal and partner teams to identify the storytelling across assigned segments of Ford.com
• Advocate for the brand voice when partnering with channel/platform and vehicle segment leads in crafting experiences across the customer journey
• Partner with analytics team to identify and define clear and measurable critical metrics – continually testing and optimizing content for performance against established KPIs.
• Manage the execution of site audience and content strategies for targeted experiences within the brand sites.
• Lead an ongoing test and learn content optimization calendar on .com, including A/B and multi-variant testing
• Supports the Model Year Changeover process across assigned segments of Ford.com
• Day-to-Day digital lead for segment areas in developing connected customer journeys in partnership with Integrated Marketing, Media, and CRM
• Manage agency/partner project execution of editorial calendar and optimization strategies, acting as the voice of the customer throughout the creative process
• Identify non-automotive and automotive digital trends and innovations and develop use case opportunities

Benefits

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level