Web Content Specialist (PSS3), Web Services

Rowan University • Glassboro, NJ

7d • $63,833 - $73,416

About The Position

The Web Content Specialist will be responsible for supporting content contributors across the university. Specialists will work with various contributors to ensure engaging content within the Rowan University brand guidelines, and to offer support with creating content within the university’s content management system. The position works under the guidance of the Lead Web Content Strategist and reports to the Director of Web Strategy and Development for the Rowan University Web Services team. Candidates must follow the residency requirements outlined by the New Jersey AFT.

Requirements

• A bachelor’s degree in Communications, Marketing, Information, or other related field.
• Three (3) to five (5) years of professional experience creating and optimizing web content, specifically in a content management system (CMS).
• Proficiency with content review and copyediting.
• Familiarity with web standards, content optimization, and SEO.
• Understanding of accessibility standards.
• Familiarity with user-centered design and layout aesthetics.
• Customer service experience.
• Ability to work effectively within a cross-departmental team.
• Ability to work independently and solve problems with minimal supervision.
• Strong organizational and problem-solving skills.
• Excellent oral and written communication skills.

Nice To Haves

• Experience working in a higher education environment.
• Familiarity with Cascade CMS for creating and editing content.
• Detailed understanding of accessibility standards and WCAG success criteria.
• Understanding of the entire web development lifecycle.

Responsibilities

• Assist the Lead Web Content Strategist in planning and creating engaging content for all Rowan University web properties, and support internal and external stakeholders to identify web content objectives.
• Work with internal Subject Matter Experts to create high-quality content that builds Rowan University’s reputation as an authoritative source.
• Collaborate with the content team in researching page content models, site maps, user journeys, and user stories.
• Participate in accessibility committees and verify content meets Web Content Accessibility Guidelines (WCAG).
• Utilize Cascade workflows to review submissions from content contributors and propose changes, ensuring adherence to Rowan University’s tone and voice and other brand standards.
• Assist the content team with synchronous and asynchronous training and documentation on writing for the web, search engine optimization (SEO), web accessibility, content governance, and Rowan University brand standards.
• Use accessibility, usability, and SEO monitoring tools to audit content and remediate as necessary.
• Identify and triage user support requests for content assistance and Cascade contributor access, and escalate issues to the Lead Web Content Strategist as needed.
• Gather information regarding Cascade contributor feedback and troubleshooting, and provide recommendations to the Lead Web Content Strategist and Web Product Manager to inform web development decisions.
• Conduct preliminary quality assurance and testing of new and existing content modules for the development team.
• Coordinate with teams across Marketing & Communication to generate content for landing pages, campaign sites, and organic and paid search.

Benefits

• comprehensive NJ State health, dental and retirement benefits
• extensive accrued time off/paid holidays
• tuition reimbursement for employee, spouse, and dependents to attend Rowan University, Glassboro. (Tuition reimbursement will apply to undergraduate degrees only for spouse and dependents)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level