Web Content Producer, Sales

KSHB / KMCI / The EW Scripps Company • Cincinnati, OH

2d • Remote

About The Position

The Web Content Producer creates, launches, maintains, and optimizes contest and sponsorship experiences across Scripps local television station websites. The role translates sold sponsorship elements into polished digital executions that accurately reflect advertiser commitments and support local station revenue. It works across revenue, creative, and technology teams, with responsibility for contest pages, entry forms, official rules, disclosures, and related campaign content. The position requires managing concurrent campaigns and deadlines, maintaining quality and compliance, and improving digital experiences based on analytics and stakeholder feedback.

Requirements

• BS/BA in a related discipline preferred, or equivalent years of experience.
• Generally, 3+ years of experience in a related field preferred.
• Knowledge of content management systems, web publishing practices, process improvement, and documentation standards.
• Ability to create and maintain responsive digital experiences using established tools and standards.
• Strong project coordination, organizational, and prioritization skills in a deadline-driven environment.
• Strong attention to detail and ability to perform quality assurance, identify risks, and escalate issues appropriately.
• Clear communication, sound judgment, and cross-functional collaboration skills.
• Knowledge of digital advertising, analytics, accessibility, privacy, and regulatory requirements, with a focus on advertiser and campaign needs.
• Knowledge of digital media, publishing, contests, and sponsorship campaigns.
• Working knowledge of HTML and CSS for troubleshooting and developer collaboration.
• Familiarity with digital campaign platforms, tools, and integrations.
• Ability to apply enterprise standards while adapting work to local-market needs.

Nice To Haves

• BS/BA in a related discipline.
• Generally, 3+ years of experience in a related field.

Responsibilities

• Create and update contest landing pages, sponsorship hubs, contest pages, entry forms, rules pages, confirmation messaging, and related content in the enterprise content management system (CMS).
• Coordinate campaign intake, requirements, asset collection, production, approvals, scheduling, launch, updates, expiration, archiving, and post-campaign review; apply expertise on legal guidelines regarding contests.
• Translate sold sponsorship elements into digital executions that accurately reflect client commitments, brand standards, campaign dates, markets, and deliverables.
• Serve as the primary web-production contact for station sales, marketing, creative, digital, legal, and operations teams across multiple markets.
• Perform prelaunch and ongoing quality assurance for links, forms, images, copy, disclosures, dates, mobile display, accessibility, tagging, and overall user experience.
• Ensure official rules, eligibility language, privacy disclosures, sponsor identification, and contest content are posted as approved; escalate legal or policy questions when required.
• Maintain reusable CMS components, page templates, documentation, naming conventions, and organized digital assets to improve speed and consistency.
• Manage multiple simultaneous campaigns with firm launch dates, communicate status and risks, and resolve blockers before they affect station or advertiser commitments.
• Use available analytics and stakeholder feedback to identify opportunities to improve traffic, engagement, conversion, and campaign execution.
• Diagnose publishing, rendering, form, tracking, or content issues and coordinate with technical teams or vendors when resolution requires additional support.
• Perform other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level