Web Content Coordinator

Cape Fear Community College • Wilmington - Downtown Campus, NC

9d • Onsite

About The Position

The Web Content Coordinator supports Cape Fear Community College’s website and digital communications by creating, updating, organizing, and maintaining accurate, accessible, user-focused web content. The position works closely with the Web Developer and Community Relations team to ensure CFCC.edu provides current, clear, consistent, and easily navigable information for prospective students, current students, employees, and the community. The Web Content Coordinator provides day-to-day web content support while helping advance search engine optimization, accessibility, content quality, and the overall user experience.

Requirements

• Strong writing, editing, proofreading, and content organization skills.
• Experience creating and maintaining content in WordPress or a similar content management system.
• Knowledge of web content best practices, including readability, information hierarchy, mobile-first content, and user-centered design.
• Ability to identify broken links, outdated content, formatting inconsistencies, and other website quality issues.
• Ability to manage multiple projects and requests simultaneously in a fast-paced environment with changing priorities and deadlines.
• Strong attention to detail and commitment to accuracy and consistency.
• Ability to communicate effectively with employees from a variety of departments and translate complex information into clear, user-friendly web content.
• Ability to work effectively within established brand, editorial, accessibility, and web standards.
• Strong interpersonal, organizational, and problem-solving skills.
• Ability to work collaboratively as part of a creative and communications team.
• Perform related work as required.
• Work well both independently and as part of a team with individuals with diverse backgrounds.
• Communicate clearly and respectfully, both orally and in writing.
• Establish and maintain cooperative working relationships with those contacted in the course of work
• Interpret and apply CFCC goals, objectives, policies, procedures, rules, and regulations
• Maintain effective audio-visual discrimination and perception needed for: Making observations, Reading and writing, Communicating with others, Operating assigned equipment, Handling varied tasks simultaneously
• Maintain physical condition appropriate to the performance of assigned duties and responsibilities, which may include the following: Standing, walking, or sitting for extended periods of time, Operating assigned equipment, Handling varied tasks simultaneously, Bending, stooping, climbing, or lifting up to 50 pounds
• Maintain mental capacity, which allow the capability of: Making sound decisions, Responding to questions, Demonstrating intellectual capabilities
• Bachelor’s degree in Communications, Digital Media, Web Design, Information Technology, or a related field.
• At least two years of experience managing, creating, editing, or maintaining website content.
• Experience working with a content management system such as WordPress.

Nice To Haves

• Working knowledge of HTML and CSS sufficient to troubleshoot and format web content is preferred.
• Knowledge of search engine optimization principles and practices.
• Knowledge of digital accessibility and ADA requirements as they relate to web content.
• Ability to interpret web analytics and use data to identify content and user-experience improvements.
• Familiarity with appropriate applications of artificial intelligence and emerging technologies for content development, SEO, accessibility, and workflow efficiency.
• Experience managing web content in higher education, government, a nonprofit organization, or another complex organization with multiple content owners.
• Experience with WordPress or a similar enterprise content management system.
• Experience with search engine optimization and web analytics tools.
• Experience with digital accessibility testing and remediation.
• Knowledge of WCAG standards and accessible web content practices.
• Working knowledge of HTML and CSS.
• Experience conducting website quality assurance, broken-link monitoring, and content audits.
• Experience supporting website redesigns, content migrations, or large-scale content cleanup projects.
• Experience using AI-assisted tools for content development, SEO, accessibility, quality assurance, or workflow improvement.

Responsibilities

• Works with the Web Developer and Community Relations team to maintain and improve content on CFCC.edu.
• Completes routine website updates and maintenance requests from College departments while ensuring accuracy, consistency, and adherence to established web and brand standards.
• Creates and updates web pages for CFCC programs, enrollment initiatives, campaigns, events, institutional priorities, and other College needs.
• Reviews and edits web content for clarity, accuracy, consistency, readability, and usability.
• Supports the development and implementation of web content standards, templates, and governance practices.
• Optimizes web content for search engines and emerging AI-driven search and discovery tools using appropriate content structure, headings, metadata, keywords, frequently asked questions, and other best practices.
• Uses web analytics and related tools to evaluate page performance, user behavior, search activity, and content effectiveness and recommends improvements based on findings.
• Monitors the website for broken links, outdated information, content inconsistencies, formatting issues, and other quality concerns.
• Ensures web content follows applicable ADA and digital accessibility requirements and established College accessibility standards.
• Reviews pages for accessibility concerns and works with content owners and the Web Developer to address identified issues.
• Assists College departments in organizing and presenting information in a clear, concise, mobile-friendly, and user-focused manner.
• Supports content migration, review, cleanup, and quality assurance associated with website redesigns and major web projects.
• Coordinates with College departments to obtain, verify, update, and archive web content as appropriate.
• Maintains organized records of web requests, updates, content reviews, and related projects.
• Works with the Community Relations team to ensure web content supports enrollment, marketing, communications, and institutional goals.
• Assists with timely web updates during urgent situations, institutional announcements, schedule changes, and other high-priority communications.
• Appropriately uses AI-powered and emerging technologies to improve content development, editing, search optimization, accessibility, quality assurance, and workflow efficiency while maintaining institutional standards for accuracy and quality.
• Works within the College’s content management system and established web development processes without disrupting technical functionality or site architecture.
• Collaborates with the Web Developer on technical issues, new functionality, integrations, and other projects requiring development support.
• Assists College employees who contribute information or content for the website.
• Stays current on web content, SEO, accessibility, analytics, user experience, content management, and AI-related best practices.
• Performs other related duties and responsibilities as assigned.

Benefits

• Some evening or occasional weekend work may be required to support events and other College activities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level