Web & App Coordinator

Minnesota Wild•Saint Paul, MN

5d•Onsite

About The Position

The Coordinator, Web and App is responsible for managing and maintaining the Minnesota Wild’s digital presence across web and app platforms to ensure content is accurate, engaging, and aligned with the brand. This role supports fan engagement and revenue growth by publishing timely content, collaborating with internal teams to enhance user experience and initiating user acquisition and retention campaigns. By serving as a key player in the digital content system, the position helps drive fan connection, promote organizational initiatives, and support overall business goals.

Requirements

Bachelor’s degree in Marketing, Communication, or a related field, or equivalent experience.
Knowledge of hockey.
Exposure using backend website management tools/CMS.
Proficiency in Microsoft Word, Adobe Creative Suite (Lightroom, Photoshop, etc.).
Experience managing content for websites or apps.
Basic knowledge of coding languages, such as HTML, to execute custom page builds.
Proven planning and organizational abilities with demonstrated follow through.
Excellent verbal and written communication and interpersonal skills.
Ruthless prioritization, focus on getting things done quickly and flawlessly.
Positive attitude and desire to be successful while having fun.
Ability to creatively articulate game elements and activities.
Ability to work with tight deadlines.
Ability to work independently and as a team player.
Self-directing, self-motivating, and able to work with a diverse group of people.

Nice To Haves

Degree with a sports emphasis a plus.
Previous experience working with a content calendar preferred.
Experience with project management systems, preferably Wrike.

Responsibilities

Ensure accurate, engaging and on-brand presence across web and app platforms.
Manage wild.com website and app properties and processes, ensuring users are engaged, creative is on-brand, and accurate and timely information is displayed through regular auditing.
Assist with scheduling and posting press releases, photos, videos, articles, etc., to web and app platforms on a day-to-day basis to engage fans while growing our various channels.
Occasionally assist with written coverage for team website, including game nights for both home and away games.
Cover game night web and app content for both home and away games.
Troubleshoot technical issues.
Communicate effectively with all departments to determine project timelines and requirements, present website/app mock-ups and user journeys, and curate feedback.
Initiate strategies for unlocking new audiences and revenue opportunities while growing engagement with current fans.
Create and manage campaigns that generate ticket and retail revenue, new users, and more.
Work closely with teams across the organization, including Creative Services, Revenue Marketing, Hockey Operations, and Ticketing.
Measure web and app metrics to help determine strategy based on popularity of specific content.
Support the overall editorial plan and creatively think of unique content to implement.
Optimize the fan journey through consistent research, data insights and thoughtful UX design decisions made in collaboration with Creative Services department.
Perform other duties as assigned.