Director, Web and Digital Services

Bethune-Cookman University•Daytona Beach, FL

16h

About The Position

The Web and Digital Services Director is the institutional steward of Bethune-Cookman University’s digital presence, responsible for the design, development, governance, and continuous maintenance of all external and internal university web properties. This is a working director role: the incumbent is simultaneously the department lead for Web & Digital Services (WDS) and the primary practitioner responsible for hands-on production. The Director does not manage the web from a distance; they build it, maintain it, troubleshoot it, and improve it, while also developing the governance framework and training infrastructure that enable university stakeholders to contribute responsibly and consistently. The Web and Digital Services Director administer B-CU’s web ecosystem using Omni CMS by Modern Campus as the institution’s primary content management system, with direct responsibility for component configuration, template architecture, publishing workflows, and contributor management. The Director maintains and develops Microsoft SharePoint-based portals and internal digital environments to serve the operational needs of faculty, staff, and students. Working knowledge of React.js, Tailwind CSS, CSS, and JavaScript support the front-end development and customization work this role performs directly. Across all web properties, the Director ensures compliance with Web Content Accessibility Guidelines (WCAG) and applicable federal accessibility regulations and carries responsibility for building and sustaining the web governance policies, standard operating procedures, and training programs that protect institutional quality and accessibility standards. The Web and Digital Services Director reports directly to the CIO and operates within a matrixed CIT environment. The role maintains a dotted-line working relationship with the Director of Creative Services on matters of brand, visual identity, and content standards, and collaborates closely with the Enterprise Applications and Solutions (EAS) and Security and Integration Services (SIS) departments on portal integrations, authentication, and system-connected web functionality. As the founding practitioner of a newly activated WDS unit, the Director brings a builder’s orientation: ownership-driven, proactive, and fully capable of establishing the operational foundation of the department while delivering on day-to-day web responsibilities without a dedicated supporting team.

Requirements

A bachelor’s degree in Web Design, Computer Science, Digital Media, Communications, Information Technology, or a closely related field is required.
An equivalent combination of education and directly relevant professional experience may be considered.
A minimum of one to three years of professional experience in web administration, content management, or digital services.
Demonstrated proficiency in the administration of an enterprise content management system (Omni CMS by Modern Campus or a comparable platform).
Hands-on front-end development using HTML, CSS, JavaScript, React.js, and Tailwind CSS.
Working knowledge of WCAG accessibility standards and their practical application to web content and component design.
Ability to function as an independent practitioner, manage concurrent priorities without direct team support, and communicate proactively and clearly with supervisors and non-technical institutional partners.
Enterprise CMS Administration — Demonstrated ability to configure, maintain, and govern an enterprise content management system at the component, template, and workflow levels, with particular proficiency in Omni CMS by Modern Campus or a comparable platform used in higher education web environments.
Front-End Web Development — Working proficiency in HTML, CSS, JavaScript, React.js, and Tailwind CSS sufficient to develop, maintain, and troubleshoot web components, page layouts, and custom front-end enhancements independently and without dependency on external development resources.
SharePoint Portal Development — Ability to design, build, and maintain SharePoint sites and portals within a Microsoft 365 environment, including information architecture planning, permissions management, governance configuration, and end-user accessibility considerations.
Web Accessibility and Regulatory Compliance — Working knowledge of WCAG 2.1 AA and 2.2 standards, Section 508, and ADA Title II digital accessibility requirements, including the ability to conduct independent accessibility audits, interpret findings, and implement remediations across web properties.
Web Governance and Policy Development — Ability to develop, document, and sustain a web governance framework, including content standards, CMS access controls, site lifecycle policies, and contributor guidelines, across a decentralized institutional environment.
Training Design and Delivery — Ability to design and deliver practical, accessible training programs and written documentation for non-technical CMS contributors, including SOPs, quick reference guides, and instructional materials suited to diverse institutional audiences.
Cross-Functional Collaboration — Ability to work effectively in a matrixed CIT environment, coordinating with peer directors and cross-functional partners in EAS and SIS to align web operations with enterprise systems, security, and communications priorities.
Independent Practice and Self-Management — Ability to manage concurrent web projects, service requests, and operational responsibilities as a solo practitioner, maintaining consistent follow-through and proactive communication with supervisors and institutional partners at all stages of work.
Web Analytics and Performance Reporting — Ability to collect, analyze, and communicate web performance data through analytics platforms, translating findings into actionable improvement recommendations and leadership-ready reporting materials.
Proactive Communication and Stakeholder Engagement — Demonstrated disposition toward proactive, clear, and timely communication with the CIO, peer directors, and university partners, including the ability to surface issues, risks, and opportunities before they escalate and without waiting to be asked.

Nice To Haves

Professional experience in a higher education environment or a similarly complex, multi-stakeholder institution
Demonstrated experience with Omni CMS by Modern Campus, including template configuration, component development, workflow administration, and contributor management
Google Analytics certification or demonstrated proficiency in web analytics platforms and performance reporting
Experience applying search engine optimization (SEO) principles within a CMS-managed institutional web environment
Familiarity with ADA Title II and Section 508 compliance as applied to digital content and public-facing web platforms
IAAP (International Association of Accessibility Professionals) certification or an equivalent accessibility credential
Experience developing standard operating procedures, governance documentation, and training materials for distributed web contributors
Familiarity with enterprise system integrations as they relate to web front-end experiences, including CRM, ERP, or LMS connections
Experience working within an HBCU or minority-serving institution

Responsibilities

Administers and maintains all university websites within Omni CMS by Modern Campus, including site architecture, page templates, reusable components, asset libraries, and publishing workflows.
Develops and maintains front-end web solutions using HTML, CSS, JavaScript, React.js, and Tailwind CSS to support institutional design requirements, functional enhancements, and component-level customization.
Manages domain configurations, URL structures, redirects, and content lifecycle protocols in coordination with relevant institutional stakeholders.
Monitors platform performance, uptime, and cross-browser compatibility, resolving issues promptly and escalating to vendors or CIT infrastructure partners as appropriate.
Coordinates with SIS on authentication, SSO integration, and security-related web configurations to ensure alignment with institutional security standards.
Configures and manages CMS components, page templates, snippets, and reusable asset libraries to support consistent, brand-aligned content production across departments.
Establishes and administers CMS access controls, contributor roles, and publishing permissions aligned with institutional web governance policies and security requirements.
Maintains the Omni CMS environment in coordination with Modern Campus support resources, applying platform updates, patches, and configuration changes as needed.
Develops and maintains documentation on CMS architecture, component library inventory, and workflow configurations to support institutional knowledge continuity.
Provides hands-on technical support for CMS-related service requests, resolving issues at the component, template, and workflow levels.
Designs, builds, and maintains SharePoint sites and portals for internal audiences, including departmental intranets, project collaboration spaces, and staff resource hubs, with attention to usability, navigation, and information architecture.
Establishes governance standards for internal portals, including naming conventions, site ownership assignments, permissions management, and lifecycle policies.
Coordinates with EAS, ITS, and departmental stakeholders to connect portal environments with enterprise systems and workflows where integration supports operational efficiency.
Manages portal change requests and provides guidance to site owners on content management, SharePoint functionality, and institutional internal web standards.
Maintains documentation on portal architecture, site ownership assignments, and governance procedures to support institutional continuity.
Develops, documents, and administers B-CU’s web governance policies, including content standards, link management protocols, image usage requirements, accessibility standards, and site lifecycle procedures.
Ensures all university web properties meet WCAG 2.1 AA compliance at minimum, conducting regular accessibility audits, remediating identified deficiencies, and tracking progress toward WCAG 2.2 alignment.
Monitors applicable federal and institutional requirements for digital accessibility, including Section 508 of the Rehabilitation Act and ADA Title II provisions for public-facing digital content, and ensures institutional web practices remain compliant.
Coordinates with the Director of Creative Services on the application of institutional brand and visual identity standards to web properties, maintaining alignment between digital governance and university communications guidelines.
Surfaces web governance findings, compliance risks, and policy recommendations to the CIO for review and direction.
Develops and delivers training programs for departmental CMS contributors covering Omni CMS operations, component usage, content standards, accessibility requirements, and institutional web policies.
Creates and maintains standard operating procedures (SOPs) for web-related functions, including content request workflows, site launch processes, accessibility review procedures, and routine maintenance tasks.
Builds and maintains a web contributor knowledge base, including how-to guides, quick reference resources, and instructional documentation accessible to non-technical staff across the institution.
Conducts onboarding sessions for new CMS users and site owners, and delivers periodic training refreshers as platform updates and policy changes warrant.
Documents all WDS operational workflows, escalation paths, and platform configurations to support business continuity and institutional knowledge retention.
Collaborates with EAS on integrations connecting university web properties to enterprise systems, including Element451, Jenzabar, and other platforms that contribute to B-CU’s digital front door experience.
Coordinates with SIS on web security, authentication workflows, and compliance-related configurations that intersect with web platform operations.
Partners with the Director of Creative Services on campaign-driven web content, visual design alignment, and digital communications initiatives.
Receives, triages, and manages web-related service requests through ManageEngine ServiceDesk Plus Cloud Enterprise, maintaining timely resolution and clear stakeholder communication throughout.
Represents WDS in CIT project teams and institutional planning conversations as directed by the CIO.
Monitors web analytics across university properties using Google Analytics or an equivalent platform, preparing regular performance summaries for CIO review.
Conducts periodic web audits covering content currency, broken links, accessibility compliance, page load performance, and mobile responsiveness, developing remediation plans for identified issues.
Identifies opportunities to improve site performance, search engine visibility, user experience, and digital accessibility, surfacing recommendations through appropriate supervisory channels.
Stays current on Omni CMS platform developments, front-end development best practices, and evolving web accessibility standards, applying relevant updates to B-CU’s web environment under CIO direction.
Prepares summary reports and briefing materials on WDS operations and web performance for leadership review.