Director / Sr. Director, Web & Digital

Seekr•Austin, TX

20h•Hybrid

About The Position

This is a senior individual contributor role responsible for Seekr's digital surface, including web, SEO, AEO (Answer Engine Optimization), and the overall digital footprint where potential buyers discover, evaluate, and convert. The position is within the marketing department, functioning as a peer to Demand Generation, Product Marketing, and PR & Communications, and reports directly to the CMO. The role requires a hands-on practitioner who will build, execute, and own the digital strategy, managing an external agency and potentially transitioning to in-house production when cost-effective. This position operates at the intersection of brand building and demand generation, where the website serves as both a brand expression and a conversion tool, and SEO/AEO contribute to pipeline generation. A key focus is on Answer Engine Optimization (AEO), optimizing for discoverability and citation across AI search and chat interfaces, treating it as a measurable practice alongside traditional SEO.

Requirements

10+ years in web and digital marketing.
At least three years owning a technical B2B company's web property end-to-end.
Strong technical SEO and content SEO portfolio, with credible knowledge of Core Web Vitals, schema, internal linking, content gap analysis, and competitive SEO.
Hands-on AEO experience and demonstrated commitment to building the practice, with active practice within the last 12 months and a clear point of view.
Experience managing external web agencies as a buyer, including directing scope, holding to standards, and transitioning to in-house when appropriate.
Strong web copywriting skills.
Demonstrated comfort with technical AI subject matter, sufficient to brief on Seekr's product without translation.
Expert in web analytics, conversion rate optimization, and connecting organic traffic to qualified pipeline.
Demonstrated practice using AI tools to accelerate digital workflows (SEO/AEO measurement, content analysis, technical auditing, testing diagnostics).
Active or eligible for U.S. security clearance (a plus but not required).

Nice To Haves

Active or eligible for U.S. security clearance

Responsibilities

Own the Seekr web property end-to-end, setting strategy, directing agency execution, and writing/editing copy.
Build and manage the SEO program, encompassing technical SEO, content SEO, link strategy, and keyword/intent research, coordinating with Product Marketing and Demand Generation.
Build and manage the AEO program, optimizing discoverability and citation rates across AI search interfaces, measuring, iterating, and documenting the practice, and coordinating with PR & Communications on information strategy.
Partner with Demand Generation on landing page strategy, A/B testing, and campaign microsites.
Partner with Technical Product Marketing on product pages, solution pages, and the web architecture of Seekr's technical story.
Partner with PR & Communications on the press room, newsroom, executive thought leadership pages, and the digital expression of earned media.
Own digital analytics in partnership with Marketing Operations, including GA4, Search Console, server log analysis, and AI search analytics.
Direct the web agency relationship, managing scope, standards, and potential transition to in-house operations.
Build and operate AI-accelerated workflows for content gap analysis, technical SEO auditing, AEO measurement, A/B test analysis, and conversion path diagnostics.