Web Analytics Lead - Part Time

Left Field Labs • ,

2d • $60 - $90 • Onsite

About The Position

Left Field Labs is looking for a Web Analytics Lead to join their team. This is not a standard marketing dashboard role; they need a strategic partner who understands the fundamentals of web analytics and product experiences. The role is responsible for the end-to-end measurement lifecycle, from translating business questions into tracking specs to auditing GA4 implementations and delivering high-level insights to clients.

Requirements

• Deep, hands-on experience with GA4 (Events, Conversions, DebugView)
• GA4, Looker Studio, Google Tag Manager, and collaboration tools (JIRA, Slack)
• Strong grasp of conversion funnels, attribution basics, and KPI frameworks
• Proficiency in tag configuration, custom variables, versioning, and rollback practices
• Validation workflow using Tag Assistant, network inspections, and cross-browser testing
• Comfortable leading a call and explaining "the why" behind the data to non-technical stakeholders
• Treat documentation as a core deliverable, not an afterthought

Responsibilities

• Translate high-level business questions into trackable events and success metrics
• Define and maintain comprehensive Tracking/Tagging Plans
• Establish and enforce strict naming conventions and parameter hygiene across projects
• Work closely with dev teams on dataLayer implementations and custom event tracking
• Manage complex GA4 environments including events, user properties, conversion validation, and audience segmentation
• Utilize Explorations (funnel analysis, pathing, and segment overlap) to uncover UX friction
• Produce performance summaries and recommendations based on content engagement and funnel drop-off
• Build clean, client-facing dashboards in Looker Studio
• Conduct ad-hoc investigations to answer specific product-experience questions

What This Job Offers

• Job Type: Part-time
• Career Level: Mid Level
• Education Level: No Education Listed