Web Analyst

Electrolux•Charlotte, NC

1d•Hybrid

About The Position

Join us to create change and have an impact in homes around the world. At Electrolux, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people, and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living. Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute, and grow together. This position will be based in the Charlotte, NC HQ; hybrid work policy model. The Web Analyst is a strategic, data-driven partner responsible for shaping the performance and optimization of Frigidaire.com and Electrolux.com. This role translates complex web and customer behavior data into actionable insights that drive conversion, revenue, and user experience improvements. Working cross-functionally with marketing, e-commerce, and IT teams, the Web Analyst ensures accurate tracking, develops forecasting models, and communicates clear, impactful recommendations to senior leadership. Success in this role requires strong analytical thinking, business acumen, attention to detail, and the ability to influence stakeholders through clear and compelling storytelling.

Requirements

Bachelor’s degree
2+ years of experience in web analytics, e-commerce, or digital marketing analytics
Proficiency with GA4 and dashboarding tools (e.g., Looker Studio) and strong Excel/Google Sheets skills
Experience analyzing and interpreting data from multiple sources to generate actionable insights
Familiarity with e-commerce KPIs, digital marketing channels, and conversion optimization principles

Responsibilities

Monitor and report on website performance KPIs (traffic, engagement, conversion) using GA4; deliver regular insights to stakeholders
Analyze user behavior and conversion funnels to identify drop-offs and optimization opportunities
Build and maintain dashboards and reports (e.g., Looker Studio) to track performance across channels and campaigns
Evaluate traffic sources and marketing channel performance, providing recommendations to improve conversion outcomes
Partner with media and marketing teams to assess campaign effectiveness and identify growth opportunities
Analyze regional and customer data to inform business strategy, including inventory and delivery impacts on conversion
Ensure data accuracy and integrity across tracking platforms; troubleshoot and support implementation with IT
Develop forecasts and present actionable insights and recommendations to senior leadership