Washington State Manager

Schilling Cider • Seattle, WA

1d • Hybrid

About The Position

Schilling Cider is seeking a high-performing Washington State Manager to lead their sales team in Washington, with a primary focus on the greater Seattle area. This role is responsible for achieving annual sales goals as the #1 Cider company in Washington, executing sales strategies in key accounts, and growing market share through distribution, display execution, and promotions. A key aspect of this role is building strong relationships with distributor partners and establishing Schilling Cider as a best-in-class supplier. The position aims to increase Schilling's presence, volume, revenue, and points of distribution within Washington.

Requirements

• Minimum 5+ years of beverage alcohol sales experience, preferably within beer, cider, wine, spirits, or non-alcoholic beverage categories.
• Minimum 2+ years of direct people leadership and team management experience.
• Proven experience working with beverage distributors, including distributor management, programming, and execution.
• Strong understanding of chain retail, independent retail, and on-premise sales channels.
• Demonstrated ability to analyze sales data, identify opportunities, and execute against sales goals.
• Experience conducting market work, ride-alongs, and field coaching with sales teams.
• Must be 21+ years of age.
• Currently reside in or commuting distance to the Greater Seattle Area.
• Passion for cider and the beverage industry.
• Valid Driver’s License, good driving record, and a reliable automobile.
• Comfort with mobile technology and MS suite.
• Ability to occasionally work nights and weekends.
• Lead by example and take initiative; be outgoing and approachable.
• Be self-driven and self-motivated.
• Work independently and as part of the team.
• Be an energetic, organized, and motivated problem solver.
• Exemplify the company’s values while representing our brands.
• Ask for help when needed.

Nice To Haves

• Possess a true entrepreneurial spirit.
• Are energetic, outgoing, organized, and motivated problem solvers.
• Are passionate about craft cider and have deep knowledge of the local craft market.
• Have experience leading teams.
• Have strong sales, communication, and presentation skills.
• Willing to travel multiple times per year.
• Have previous sales experience in the alcohol beverage industry.
• Has a desire to create a long-term career path within Schilling Cider.

Responsibilities

• Develop and execute the Schilling sales plan to grow the Washington market.
• Work closely with PNW Regional Sales Director to build & execute Weekly, Monthly, Quarterly Plans to achieve annual market goals.
• Provide daily support of the Schilling Sales team.
• Develop and maintain strategic relationships with key distributor partners and retailers.
• Increase distribution while educating retailers, restaurateurs, and consumers on the Schilling Cider portfolio.
• Call on existing account base to gain new distribution, execute promotional activity, and increase market share.
• Develop new business to increase volume/distribution/share within Washington.
• Identify retail opportunities and sell/execute against those opportunities.
• Ensure proper merchandising of product and point-of-sale materials according to brand standards.
• Manage inventory, development, and communication.
• Lead regular team meetings and work with team members in the trade for support and assistance.
• Coordinate events and promotions to deliver greater brand awareness and stimulate sales.
• Execute monthly Chain Account opportunities – closing authorization gaps, gaining displays, merchandising shelves/backstock, POS support, implementing company programming.
• Communicate effectively with distributor partners regarding retail opportunities and authorizations.
• Provide essential feedback to the Chain Account and Marketing teams about retail successes and challenges.
• Accomplish sales goals in alignment with our CIDER Selling Process.
• Coordinate and conduct General Sales Meetings with all wholesaler channel teams.
• Compile and submit reports on assigned area and general market information to management team and wholesaler.
• Keep business calendar up to date and scheduled 60 days out.
• Hold regularly scheduled meetings with Distributor Brand Managers and Sales leaders.
• Utilize sales tools (KARMA, VIP, Nielsen, IRI, etc.) effectively.
• Provide monthly recaps to distributors to include goal tracking, inventory, sales review, and upcoming activity.
• Communicate chain activity, new item launches, and incentive opportunities.
• Pivot various aspects of distributor management based on business needs.
• Maintain responsible budget practices for assigned territory.
• Coordinate with wholesaler on commitment closure opportunities.

Benefits

• Starting salary of $75k - $85k annually, + bonus OTE, depending on experience and qualifications
• Medical, dental, and vision insurance
• Retirement plan with employer match
• Paid vacation, sick time, and holidays
• Annual hobby stipend
• Cider, of course!
• Fun working environment in a growing industry

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed