VP, SSP Activation

Criteo•New York, NY

9d•$260,000 - $325,000•Hybrid

About The Position

Criteo's Commerce Grid is the commerce-native SSP — built on 4 billion SKUs, $1 trillion in annual transaction signals, and a shopper graph with no real equivalent in the market. It is our right to win in the SSP and Curation landscape, and the teams that sell and activate it are at the heart of how we grow. We are looking for a VP, SSP and Curation Activation to lead all sales and customer success teams for our supply-side business. This includes our core Commerce Grid activation function globally, our curation business, and a newly launched motion to bring Criteo Commerce Audiences to market through third-party SSP partnerships. This role sits inside our Customer Organization and reports directly to the Chief Customer Officer. It is a commercial leadership role at the intersection of sales execution, strategic partnership, and cross-functional influence and it requires someone who can drive revenue, build high-performing teams, and earn credibility with the agencies, holding companies, and partners that control where budgets flow.

Requirements

Proven commercial leader in the programmatic ecosystem
Led sizeable, global revenue-generating teams in an SSP, DSP, ad exchange, or closely adjacent business
Understand how agency budgets move, how SPO decisions get made, and what it takes to earn a place in a holding company's preferred partner set
Personal credibility with agency trading desks, programmatic leads, and senior publisher/platform contacts
Comfortable leading a sales motion where the value proposition needs to be articulated clearly and repeatedly
Ability to build a team that can articulate the value proposition clearly and repeatedly
Experience standing up new GTM motions, not just inheriting them
Knowledge of pipeline hygiene, sales process, forecasting discipline, and post-sales handoff
Ability to set strategy and coach specific deals or conversations
Direct and decisive leadership style
Ability to make decisions, own them, and clearly explain reasoning
Hold high standards for self and others
Not conflict-avoidant when business requires hard conversations
Strong cross-functional partner
Ability to influence without authority, build consensus, and push back constructively
Ability to create clarity in ambiguous situations and move forward
10+ years in digital advertising, programmatic, or ad tech with progressively increasing commercial leadership scope
Deep familiarity with the SSP/supply-side ecosystem, including DSP relationships, curation, deal ID mechanics, and agency buying dynamics
Demonstrated success managing global, multi-regional commercial teams
Experience selling or activating CTV supply or commerce/audience data solutions is a strong plus
Track record of building new business motions, not just managing existing books

Nice To Haves

Experience selling or activating CTV supply or commerce/audience data solutions

Responsibilities

Own the commercial results of the SSP Activation business
Lead global sales and CS teams across the Americas, EMEA and APAC, panning media owner development, curation activation, and DSP/demand partnerships
Set the standard for revenue accountability, pipeline discipline, and deal execution across all regions with an input/output mindset
Drive the commercial success of our on-Grid curation business and lead the expansion of our 3P SSP curation motion (PubMatic, Magnite, Index) as a net-new revenue channel targeting agency budgets locked behind SPO agreements
Lead and develop an exceptional team
Lead a multi-layered team of VPs, Senior Directors, and Directors covering distinct segments (holding company agency activation, indie publishers, curation CS, DSP partnerships)
Identify gaps, develop talent, and make thoughtful decisions on team structure and performance with rigor and care
Create a culture of ownership, clarity, and high standards — where strong performers are recognized and underperformance is addressed directly
Shape and execute go-to-market strategy
Develop and execute the GTM strategy for Commerce Grid activation, including sales plays, account coverage models, rules of engagement with agency teams, and co-selling motions with 3P SSP partners
Work in close partnership with product, product marketing, and GTM teams to ensure sellers are enabled and equipped to win
Own and refine the narrative on why Grid — and why Criteo Commerce Audiences — for L/XL advertisers, agencies, and CTV buyers
Drive the 3P SSP curation opportunity
Lead the sales motion for Commerce Audiences activation through PubMatic and Magnite partnerships, targeting agency budgets that cannot or will not route through Commerce Grid directly
Build executive-level relationships with SSP counterparts to establish top-down commercial alignment
Create and develop curation partnerships with key Broadcasters, CTV publishers and key publishers
Collaborate with GTM, CS, and Ops teams to ensure we move from pilot to repeatable, scalable program with disciplined revenue tracking
Represent the business at the senior level
Serve as the senior commercial voice for Commerce Grid internally (ELT, LT) and externally (holding company ELTs, major publishers, DSP partners)
Quarterback high-stakes client and agency relationships — you are the executive sponsor for the deals and partnerships that define the business
Build the pipeline of relationships that opens doors others cannot

Benefits

Hybrid model
Learning, mentorship & career development programs
Health benefits
Wellness perks
Mental health support
Diverse, inclusive, and globally connected team
Attractive salary
Performance-based rewards
Family-friendly policies
Potential for equity depending on role and level
Healthcare, dental, and vision insurance (US)
401(k) plan with company match (US)
Short-term and long-term disability coverage (US)
Life insurance (US)
Family forming and wellness benefits (US)
Flexible Work financial support (US)
Learning opportunities (US)
Robust annual leave plan including volunteer time off and summer vacation days (US)