VP Sales

Southern States Cooperative•Richmond, VA

3d•Onsite

About The Position

The Vice President of Sales is responsible for providing enterprise-wide leadership, strategic direction, and execution of Southern States Cooperative's sales initiatives, with primary emphasis on Agronomy. This role drives profitable revenue growth through the development and implementation of sales strategies, market expansion plans, pricing strategies, incentive compensation programs, and customer-focused go-to-market initiatives. The position leads sales and agronomy teams while fostering cross-functional collaboration, strengthening customer relationships, identifying new market opportunities, and ensuring organizational alignment with the company's strategic objectives.

Requirements

Bachelors (BA) degree in business administration or a related field with a preference for a post-graduate degree. An appropriate combination of an education and related experience will be considered.
A deep understanding of the agricultural supply industry (crop inputs, plant nutrition, food ingredients, etc.).
Proven track record of leading effective sales strategies.
Ability to work collaboratively with colleagues and staff to create a results-driven, team oriented environment.
Strong strategic planning, budgeting and analysis skills in sales, marketing and competitor analysis.
Possess a strong implementation skillset with a process mindset.

Nice To Haves

Preference for a post-graduate degree.

Responsibilities

Develop and execute company-wide sales strategies that drive profitable growth.
Lead the Agronomy business, including Crop Protection, Fertilizer, Seed, and Precision Ag Technology Services.
Establish annual sales goals, KPIs, and performance metrics.
Design and oversee sales incentive and commission programs.
Mentor, develop, and hold leaders accountable for organizational performance.
Identify market trends, customer needs, and competitive opportunities.
Develop pricing, market expansion, and customer retention strategies.
Strengthen relationships with key customers, channel partners, and strategic partners.
Support product positioning, sales enablement, competitive analysis, and customer adoption initiatives.
Support strategic planning, budgeting, and operational excellence initiatives.
Foster collaboration across Agronomy, Energy, Feed, and Farm Supply business units.