VP, Sales East

Global Relay•New York, NY

2h•$180,000 - $250,000•Onsite

About The Position

Global Relay is seeking a results-driven and people-first Vice President of Sales to lead our East region, based in our New York City office. In this role, you will own regional revenue growth by coaching, mentoring, and scaling a team of Account Executives who sell to regulated industries including financial services, insurance, and other compliance-heavy verticals. As VP of Sales, you’ll be responsible for both new customer acquisition and expansion within our existing Enterprise, Mid-Market, and SMB customer base. You’ll bring structure, clarity, and accountability to the team, while partnering cross-functionally to ensure we are exceeding customer expectations. This is a hands-on leadership role that requires strong operational discipline, executive presence, and a passion for developing top-tier talent.

Requirements

10-15 years of SaaS sales experience with a minimum of 5-10 years managing Account Executives selling complex, multi-stakeholder deals
Proven track record of hitting and exceeding team quotas, preferably within regulated industries such as financial services, fintech, or compliance RegTech
Deep experience in managing both new business and expansion/renewal sales motions
Strong coaching mindset—you know how to drive performance through deal strategy, process rigor, and talent development
Comfortable rolling up your sleeves—this is not a pure "player-coach" role, but you will step in to lead high-stakes deals when needed
Experienced with CRM and sales tech stacks like Salesforce, Damandbase etc.
Familiarity with account planning, tiering, and segmentation strategies in a named account model
Executive presence and excellent communication skills, including C-level engagement and internal stakeholder management

Nice To Haves

Experience working at a growth-stage B2B SaaS company
Familiarity with regulated communications, archiving, or compliance workflows
Exposure to vertical selling motions or pod-based sales and customer success models
MBA or advanced business education

Responsibilities

Lead, coach, and scale a team of 6–8 Account Executives selling Global Relay’s SaaS platform to mid-market and enterprise accounts in the East
Drive consistent performance and pipeline coverage across territories using leading indicators, accurate forecasting, and deal coaching
Execute and iterate on sales strategies aligned with company goals, in close collaboration with Marketing, Customer Success, Product, and Revenue Operations
Own hiring, onboarding, and continuous enablement for AEs, ensuring clarity in goals, accountability in execution, and support in career development
Develop and maintain strong relationships with senior decision-makers at key accounts—owning high-value, complex deals where needed
Use data and insights to continuously optimize team structure, territory planning, and coverage models
Model and instill disciplined sales process using methodologies such as MEDDPICC, with a focus on multi-threading and identifying Economic Buyers
Stay close to customer feedback, competitor activity, and market trends to ensure Global Relay stays ahead of the curve