VP, Revenue Marketing

Leo Berwick

3d•CA$170,000 - CA$200,000•Remote

About The Position

We are building a Go-To-Market (GTM) engine that matches the quality of our advisory work. This newly created role brings hands-on expertise in growth marketing and senior leadership to how marketing contributes to driving revenue. The best campaigns in the world fail without a system behind them, and the best systems fail without campaigns worth running. We need a leader who can do both and lead the team that ties it all together. You are one of the critical hires responsible for taking Leo Berwick to the next stage. This role leads our marketing team and partners closely with our Sales team, Revenue Operations, Partners and our Executive team. This position reports to our CEO.

Requirements

7+ years in demand generation or revenue marketing, ideally within a professional services firm, with direct ownership of paid media, SEO, and marketing technology.
Direct experience in infrastructure, energy, tax, law, M&A, transactions, or private equity advisory preferred. High-end professional services (consulting, accounting, law) workable for the right operator with the appetite to learn this asset class.
You have built a growth marketing/demand generation function from scratch (or close to it) before, not just inherited a mature one.
Hands-on with the tools: paid media platforms, marketing automation (HubSpot), SEO/AEO tooling, website, de-anonymization and attribution platforms.
You understand account-based marketing and how to align it to a named-account sales motion.
Lead with data. You measure marketing against pipeline, not vanity metrics, and you can answer “what did marketing produce” with a number.
Proven ability to build and lead a small, high-output marketing team.
Effective stakeholder management and exceptional communication skills is critical.
Self-starter with a bias toward action and a growth mindset.

Responsibilities

Lead the overall marketing organization, building the structure, talent, capabilities, and systems required to support the firm's next stage of growth
Manage an existing team of top end talent focused on our brand and content operating plan.
Grow the team as the business grows with clear ownership, accountability, and professional development expectations.
Define the function's long-term operating model, including the effective use of technology, external vendors, agencies, and internal resources and ensuring we make the right choices on buy vs build.
Ensure the marketing organization scales ahead of the firm's growth rather than reacting to it.
Own marketing's contribution to pipeline, opportunity creation, and revenue generation, establishing clear targets, reporting, and accountability across the function.
Build executive visibility into the health of the firm's commercial funnel, from market awareness through opportunity creation and client conversion.
Partner with Revenue Operations to develop performance metrics, attribution models, forecasting capabilities, and commercial reporting that support data-driven decision making.
Evaluate and optimize marketing investment decisions, reallocating resources toward initiatives that demonstrate measurable commercial impact.
Establish a culture of experimentation, continuous improvement, and ROI discipline across all marketing activities.
Stand up and run a full Account-Based Sales & Marketing engine, from named-account targeting to account-level engagement (in partnership with our Director of Revenue Operations)
Own paid media end to end: LinkedIn, Google, and any other platform worth the spend. Targeting, budget, and performance are on you.
Treat event follow-up as the actual event. Set rep expectations and measure outcomes, not “I met a few people.
Own and continuously improve website performance - measure and optimize what moves the needle.
Build conversion paths that go beyond a generic form: content downloads, newsletter signup, assessments, event registration.
Run and constantly optimize SEO, technical, keyword, and on-page, informed by real persona keywords, not guesswork.
Own AEO/GEO: Format content to be the answer and earn third-party citations so ChatGPT/Claude/Perplexity surface LB; manage robots.txt and AI crawler access.
Deploy and manage website de-anonymization, engagement scoring, and attribution wired into the CRM, so we know which named accounts and contacts visited and what they read.
Own newsletter delivery and performance optimization – delivery, list growth, and subscriber management.