VP - Product, Proxy Digital Assets

Broadridge•New York, NY

About The Position

At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If you’re passionate about developing your career, while helping others along the way, come join the Broadridge team. We are seeking a strategic and execution-oriented VP, Product Management – Digital Assets to lead the vision, roadmap, and delivery of core aspects of our digital assets product portfolio. This leader will identify market opportunities, define product strategy, and drive the development of innovative, scalable, and compliant digital asset solutions that meet client needs and support business growth, across areas including Digital Transfer Agency and Tokenization. This role sits at the intersection of product, technology, operations, risk, legal, compliance, and commercial teams. The ideal candidate brings deep product management expertise, strong market insight, and a solid understanding of the evolving digital assets ecosystem.

Requirements

Significant experience in product management, with a track record of leading complex products or platforms from strategy through execution
Strong knowledge of digital assets and related market infrastructure, which may include blockchain-based products, tokenized assets, custody, trading, wallets, settlement, staking, or adjacent capabilities
Experience operating in a regulated environment and partnering with legal, compliance, risk, and operations teams
Strong commercial acumen, including experience with product strategy, business case development, pricing, and go-to-market planning
Proven ability to lead cross-functional initiatives and influence senior stakeholders
Excellent analytical, problem-solving, communication, and decision-making skills
Ability to thrive in a fast-evolving market and navigate ambiguity with a strategic, client-focused mindset

Nice To Haves

Deep understanding of trends shaping the digital assets landscape and their implications for institutional or enterprise clients
Experience developing product with a SEC regulated Transfer Agency business
Ability to balance innovation with strong operational, regulatory, and risk discipline
Executive presence and the ability to communicate complex ideas clearly to technical and non-technical audiences
Experience building and scaling new product offerings in emerging or rapidly changing markets

Responsibilities

Define and lead the product strategy, roadmap, and lifecycle management for digital assets products and capabilities
Identify customer needs, market opportunities, competitive trends, and regulatory developments to inform product direction
Evaluate, prioritize, and launch new products, features, and enhancements aligned with business goals and client demand
Build business cases, including market sizing, ROI analysis, pricing, and commercialization strategy
Partner closely with engineering, operations, legal, compliance, risk, and other cross-functional teams to deliver products from concept through launch and ongoing optimization
Develop go-to-market plans in collaboration with sales, marketing, and client-facing teams
Ensure products are operationally ready, scalable, and aligned with regulatory and risk requirements
Monitor product performance, adoption, and market feedback to continuously improve the product portfolio
Act as a senior thought partner and subject matter expert on digital assets across the organization
Lead complex, high-impact initiatives and influence stakeholders across all levels of the business