VP, Product Marketing

Ashley Furniture Industries•, FL

3d•Onsite

About The Position

Ashley Furniture Industries is seeking a Vice President of Product Marketing to build and lead a new, foundational function at the center of how we bring products to market across our portfolio of brands and furniture categories; from upholstery and casegoods to motion and bedding. This is a rare opportunity to build a Product Marketing organization from the ground up inside the largest furniture manufacturer in America. You'll build a 3–5-person team, establish the processes and standards that connect Merchandising and Design to Creative and Marketing, and create the product content infrastructure that serves as a source of truth across the business.

Requirements

Bachelor's degree in Marketing, Business, Communications, or related field.
12–15+ years in product marketing, brand marketing, or category leadership, ideally in home furnishings, consumer goods, or a multi-brand retail environment.
Demonstrated experience building a team or function from scratch, not just inheriting one.
Strong track record creating content standards, messaging frameworks, or product documentation that multiple teams rely on.
VP-level executive presence—ability to present to the C-suite and collaborate hands-on with content managers.

Nice To Haves

MBA or advanced degree preferred.
Experience working with Legal on claim substantiation and with Insights teams on research and validation.
Experience managing a consumer insights function or roadmap.
Natural collaborator who thrives working with creative, product, and commercial teams simultaneously.
Background in large consumer retail/house of brands such as Target, Walmart, Wayfair, RH, Williams-Sonoma, Home Depot, Steelcase, or other omnichannel home or retail leaders.

Responsibilities

Hire, develop, and lead a focused 3–5-person Product Marketing team organized around specific furniture categories and Consumer Insights.
Establish team processes, workflows, and standards that scale as Ashley's brand and product portfolio grow.
Set a high bar for talent; attract marketers who are both strategic and disciplined content operators.
Serve as the primary collaborator between Merchandising and Design teams to understand product intent, innovation, and seasonal priorities deeply.
Translate product visions into clear briefs, messaging frameworks, and positioning documents that Creative and Marketing teams can activate.
Ensure the product story is carried consistently from initial concept through final consumer-facing assets.
Own the creation and maintenance of standardized product guides, the authoritative documents that define how every product should be positioned, described, and communicated across teams.
Partner with Legal to ensure all product claims, feature language, and benefit statements are accurate and compliant.
Work with Consumer Insights to validate messaging and ground claims in real customer language and behavior.
Maintain version-controlled systems so that Sales, Retail Marketing, Creative, and other teams always have access to current, accurate product content.
Own and manage the Consumer Insights roadmap across business units—prioritizing research, studies, and data initiatives that inform product, positioning, and GTM decisions.
Partner with internal stakeholders to surface insights that shape merchandising priorities, creative direction, and channel strategy.
Ensure insights are synthesized and socialized in formats that drive action—not just reports that sit on a shelf.
Build trusted relationships with senior leaders across Merchandising, Design, Creative, Marketing, Legal, and Sales.
Navigate a matrixed organization with clarity and influence, driving alignment without always having direct authority.
Represent the Product Marketing function in enterprise planning conversations, ensuring the team's work and priorities are visible and valued.