VP, Product Management

Upwave•San Francisco, CA

About The Position

Upwave is seeking a strategic and hands-on VP of Product Management to lead its product vision, strategy, and execution. This role is crucial at the intersection of customer needs, business objectives, and technical innovation, driving the development of products that deliver real value and measurable impact. As a key member of the leadership team, the VP will shape the product roadmap, build and mentor a high-performing product team, and collaborate closely with Engineering, Data Science, Sales, and Customer Success to bring the product strategy to life. Upwave is a leading measurement company focused on measuring and optimizing upper funnel campaigns, trusted by advertisers, agencies, and media partners for its AI-driven platform. The company is profitable, growth-stage, and backed by prominent investors.

Requirements

10+ years of product management experience
5+ years in a leadership role
Proven track record of building and scaling successful adtech products in a growth-stage environment
Strong strategic thinking combined with a bias toward action and execution
Deep understanding of product development processes and agile methodologies
Experience working cross-functionally with Engineering, Design, and GTM teams
Strong analytical mindset and use of data to drive decisions

Nice To Haves

Experience in ad measurement
Background in launching AI-driven or data-intensive products

Responsibilities

Define and drive the long-term product vision aligned with company goals and market opportunities.
Translate business strategy into a clear, prioritized product roadmap.
Identify new product opportunities through customer insights, data, and market trends.
Build a deep understanding of customer workflows, pain points, and decision-making through direct engagement.
Synthesize qualitative insights with product and market data to uncover non-obvious needs and shape high-conviction product bets.
Develop and maintain deep domain expertise in adtech and brand lift.
Oversee end-to-end product design and development from concept through launch and iteration.
Ensure high-quality, timely delivery of product initiatives.
Balance speed, quality, and innovation in a fast-paced environment.
Build, lead, and develop a high-performing product management team.
Establish clear goals, processes, and accountability across the product organization.
Instill a culture of ownership, quality, and customer empathy and curiosity across the product team.
Partner closely with Engineering and Data Science teams to deliver best-in-class B2B analytical products.
Collaborate with Sales, Marketing, and Customer Success to ensure strong product-market fit and successful go-to-market execution.
Serve as the voice of the customer internally, and collaborate with marketing to define and support Product Marketing positioning and execution.
Define and track key product metrics to measure success and guide decisions.
Use data and experimentation to continuously improve product performance.
Align product investments with business outcomes (growth, retention, revenue).