VP, Partnerships

Vimly Benefit Solutions•Seattle, WA

1d•$150,000 - $300,000•Hybrid

About The Position

Vimly is a growth-stage, PE-backed benefits administration technology company focused on simplifying benefits. They serve mid-market employers with a modern platform. This role requires a leader who understands consultative, relationship-driven sales processes and can build and scale a robust partnership ecosystem to drive high-quality sales leads. The ideal candidate will identify, cultivate, and activate relationships with consultants, brokers, ERISA lawyers, and other ecosystem players to unlock MEWA and AHP opportunities. This is a hands-on role for someone who actively sources new partnerships, develops win-win value propositions, and creates a formal pipeline of partner-sourced leads. Collaboration with Sales, Marketing, and Product teams is essential to ensure partners are well-equipped and leads are handled with rigor.

Requirements

7+ years in B2B business development, partnerships, or channel leadership at a SaaS, HRtech, benefits, or insurance technology company.
Proven ability to identify, recruit, and activate high-potential partners from scratch; experience building a partnership or channel program.
Deep expertise in the benefits administration, insurance, or financial services ecosystem, with an understanding of the advisor, broker, and consultant landscape and existing credibility.
Demonstrated success building a pipeline of partner-sourced opportunities and translating that pipeline into closed revenue.
Experience working cross-functionally with sales teams to ensure partner leads are qualified, tracked, and closed with rigor.
Experience in PE-backed, growth-stage environments with accountability to growth targets.
Strong process orientation, including pipeline discipline, clear metrics, and accountability.

Nice To Haves

Deep relationships or credibility in the MEWA or AHP space.
Experience with broker or agent-based go-to-market models in benefits or insurance technology.
Background in benefits consulting, ERISA law, or TPAs.
Track record of building multiple partnership channels that work together to drive pipeline.
Experience building incentive or referral models that drive partner behavior at scale.

Responsibilities

Build and scale a strategic partnership ecosystem focused on consultants, brokers, ERISA/benefits lawyers, and other advisors with MEWA and AHP market access.
Identify and prospectively outreach to high-potential partners, targeting firms and individuals with credibility and referral channels in the target market.
Establish clear partnership tiers and value exchange models to incentivize partner referrals.
Own a pipeline of partnership prospects with clear stages, qualification criteria, and conversion metrics.
Generate qualified sales pipeline through partnerships by working with Sales leadership to define qualified leads and the ideal customer profile (ICP) for MEWA and AHP business.
Establish formal lead sourcing agreements with active partners, including SLAs for lead quality and responsiveness.
Track, measure, and report on partner-sourced pipeline and closed revenue, optimizing based on performance.
Hold partners and internal teams accountable for predictable conversion rates and timely, professional responses to referrals.
Create partner enablement programs, including training, positioning, case studies, and collateral.
Build co-sell playbooks for high-value partner opportunities.
Host regular partner webinars, feedback sessions, and business reviews.
Partner with Marketing to create partner-friendly content and positioning.
Orchestrate cross-functional alignment with Sales leadership, Product, and Client Success to ensure partner leads are handled with rigor and exceptional experiences are delivered.
Represent the voice of the market to Sales and Product, providing partner feedback and market insights.
Serve as an internal champion for the partnership model, building operational discipline.
Implement a structured partnership pipeline with clear deal stages, lead qualification criteria, and forecasting discipline.
Build reporting and analytics to identify high-quality lead sources and closed revenue drivers.
Establish partner performance metrics and regular business reviews.
Continually iterate on partnership models, enablement, and deal support.