VP, Over The Counter (OTC) Store
About The Position
The Vice President, OTC Store is an enterprise leader responsible for establishing and scaling Humana’s Over the Counter (OTC) line of business as a digitally enabled, consumer focused capability. This role connects OTC benefits with Medicare Advantage and direct to consumer channels to create simple, accessible, and engaging benefit experiences that drive utilization, satisfaction, and health outcomes. The VP shapes the strategic vision, operating model, and growth roadmap for OTC benefits as part of Humana’s broader consumer and digital health ecosystem—integrating benefits, data, and platforms to meet members where they are.
Requirements
- Bachelor’s degree in Business, Healthcare Administration, Digital Strategy, or a related field; Master’s degree preferred
- 12+ years of progressive leadership experience in healthcare, consumer platforms, digital products, or benefits‑driven business models
- Experience leading assortment, merchandising, or category strategy in a consumer, retail, healthcare, or digital commerce environment
- Demonstrated success launching and scaling digital or consumer‑facing lines of business
- Strong understanding of Medicare Advantage, benefit design, or regulated consumer programs
- Proven ability to lead complex initiatives across technology, operations, compliance, and consumer experience
- Strong analytical capability in using customer, product, and utilization data to influence consumer behavior and business outcomes
- Financial and strategic acumen, including experience developing business cases and managing growth investments
- Executive presence with the ability to influence senior leaders and enterprise stakeholders
Nice To Haves
- Master’s degree preferred
Responsibilities
- Define and execute the enterprise strategy for Humana’s OTC line of business, positioning it as a component of Medicare Advantage and consumer digital experience
- Establish the operating model for OTC benefits, including digital platforms, vendor partnerships, fulfillment models, and integration with internal systems and channels
- Drive innovation across OTC benefit delivery, including personalization, omni‑channel access, automation, and data‑driven experiences
- Partner with Medicare, Pharmacy, Clinical, Technology, Marketing, and Consumer Experience leaders to integrate OTC engagement into the end‑to‑end member journey
- Own business performance, including growth strategy, financial modeling, budgeting, and performance measurement
- Use data and insights to shape assortment and experience strategies that influence member behaviors, increase appropriate benefit utilization, and support outcomes such as adherence, prevention, and condition management
- Lead merchandising and lifecycle strategies across digital and physical fulfillment channels, including personalization, product placement, promotions, and recommendations tied to member needs and business goals
- Establish KPIs focused on benefit utilization, member experience, quality, equity, and operational efficiency
- Ensure compliance with CMS and regulatory requirements governing OTC benefits, working closely with Legal, Compliance, Audit, and Risk teams
- Build and scale the organization, capability, and governance required to support a sustainable OTC digital business
- Serve as an executive thought leader and influencer on consumer benefits, digital engagement, and Medicare innovation
Benefits
- Health insurance
- Dental insurance
- Vision insurance
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What This Job Offers
Job Type
Full-time
Career Level
Executive
