VP, Omnichannel Martech
About The Position
Real Chemistry is looking for a VP, Omnichannel MarTech to lead the strategy, build, and scale of omnichannel capabilities across HCP and patient ecosystems. This role sits at the intersection of technology, data, marketing, and commercial operations, translating business strategy into scalable, compliant solutions that drive connected customer experiences. You bring hands-on experience delivering omnichannel platforms in pharma and understand how commercial, patient services, data, and media ecosystems work together in the real world. This is a hybrid role based in Boston, Chicago, Carmel, or Lambertville, or remote within the U.S., depending on team and business needs.
Requirements
- 12 to 15+ years of experience across MarTech, digital, omnichannel, or commercial technology, with strong pharma exposure
- Hands-on experience delivering omnichannel solutions across platforms such as Veeva, Salesforce, Adobe, and related engagement, data, or consent tools
- Strong understanding of journey orchestration, data integration, APIs, platform architecture, and real-time or near-real-time decisioning
- Experience operating in regulated environments with clear knowledge of privacy, consent, compliance, and review workflows
- Familiarity with commercial operations, field enablement, and the intersection of personal and non-personal promotion
- Experience supporting large-scale transformation efforts, including ecosystem audits, phased roadmaps, platform migrations, and vendor transitions
- Strong client-facing presence, with the ability to translate technical capability into business value
Nice To Haves
- Are a builder who has taken omnichannel from concept to reality in pharma
- Bring a strong point of view on how data, tech, and engagement come together
- Operate comfortably in complexity and influence across teams without direct authority
- Thrive in an environment that is evolving and expect to shape what comes next
Responsibilities
- Define and drive the omnichannel MarTech roadmap aligned to commercial, medical, and patient strategies, building scalable, connected HCP and patient ecosystems
- Lead design and delivery across Veeva, Salesforce, and broader MarTech platforms, ensuring seamless integration across CRM, data, media, and patient services
- Assess and evolve client ecosystems, leading platform migrations, integration improvements, and phased modernization efforts without disrupting in-market programs
- Establish the operating model, governance, and workflows across teams and partners to enable efficient, compliant omnichannel delivery
- Ensure solutions are built for regulated environments, incorporating consent, privacy (HIPAA, GDPR, CCPA), and MLR/PRC requirements from the start
- Contribute to scoping, solutioning, and engagement models, with a strong understanding of procurement, SOWs, and complex stakeholder environments
- Build and align cross-functional teams, and act as a senior advisor to leadership and clients on omnichannel maturity and opportunity
Benefits
- free snacks to keep you running all day long
- generous holiday and paid time off
- options for private medical, dental, and vison plans
- support in saving for the future
- mental wellness coaching and support
- access to more than 13,000 online classes with LinkedIn Learning
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
