MarTech Manager

Feeld•New York, NY

1d•£80,000 - £105,000•Remote

About The Position

Feeld is an independent, fully remote company behind a dating and relationships app, dedicated to creating inclusive, human-centered experiences around sexuality and relationships. As MarTech Manager, you will play a pivotal role in shaping and evolving the marketing technology ecosystem, ensuring seamless operations and data-driven decision-making across acquisition, lifecycle, attribution, analytics, and automation. You will collaborate closely with Engineering, Product, and Data teams to enable scalable marketing operations and experimentation, while acting as a cross-functional bridge across Marketing, Engineering, Analytics, and external partners.

Requirements

Experience supporting mobile app acquisition and paid acquisition in a MarTech or growth operations context
Experience evaluating, onboarding, and managing third-party MarTech vendors
Hands-on experience with AppsFlyer reporting and data integration
Hands-on experience with Braze or a comparable lifecycle marketing/customer engagement platform
Experience implementing and managing integrations using APIs and ETL workflows for marketing data infrastructure
Experience with Amplitude or a comparable product analytics platform
Knowledge of attribution, campaign tracking, UTM governance, marketing measurement, and marketing data integrity best practices
Basic privacy and compliance awareness for marketing data governance, including consent management and privacy considerations
Experience collaborating with Engineering and Data teams on technical requirements and system architecture for marketing data and tooling
Already authorized to work in the United Kingdom and/or the United States (as applicable to the hiring location)

Nice To Haves

6+ years of experience in Marketing Operations, Marketing Technology, Growth Operations, or a related technical marketing role
Hands-on basic SQL querying for marketing and product data analysis
Experience with Snowflake or a comparable cloud data warehouse
Experience with dbt or a comparable data transformation tool
Able to start within 4 weeks of offer acceptance

Responsibilities

Own and evolve the marketing technology ecosystem, supporting acquisition, lifecycle, attribution, analytics, and automation.
Build and maintain integrations, workflows, APIs, and data pipelines to ensure reliable marketing data.
Partner with Engineering, Product, and Data teams to enable scalable marketing operations and experimentation.
Define and manage the MarTech roadmap, including prioritization, backlog, system improvements, and technical requirements.
Evaluate, source, onboard, and manage MarTech vendors and tools.
Lead implementation and optimization of tools for paid media, lifecycle marketing, CRM, attribution, experimentation, and customer engagement.
Troubleshoot integrations, campaign tracking, attribution, data quality, and platform reliability issues.
Establish governance for data integrity, consent management, privacy, and compliance.
Improve operational efficiency through automation, process optimization, and documentation.
Act as a cross-functional bridge to ensure alignment and execution across Marketing, Engineering, Analytics, and external partners.