VP of Sales

Safilo USASecaucus, NJ
$220,000 - $270,000

About The Position

The VP of Sales is responsible for leading a ~$68M multi-channel business across many divisions in North America. The role owns full commercial performance, including net sales, margin delivery, and strategic channel development, while leading a team of ~30 and partnering cross-functionally to drive profitable growth.

Requirements

  • Strong commercial leadership experience in multi-channel retail or wholesale
  • Proven ability to manage P&L and drive profitability
  • Advanced analytical capability (reading financials, margin management)
  • Strong negotiation skills
  • Ability to operate in complex, matrixed environments
  • Experience leading sizable teams

Nice To Haves

  • Experience in fashion, accessories, or consumer goods
  • Exposure to off-price, department store, or e-commerce channels
  • Eyewear industry experience (not required)

Responsibilities

  • Drive achievement of net sales and margin targets across all channels
  • Monitor daily/weekly performance vs. budget and adjust strategies accordingly
  • Ensure deal profitability through pricing, discount, and cost discipline
  • Oversee P&L-related decision-making and financial performance tracking
  • Define and execute differentiated strategies for Closeout (off-price & liquidation channels), Retail (department stores, e-commerce, Amazon), and Outlook (entry-price dedicated business model)
  • Align channel strategies with broader North America and company objectives
  • Optimize assortment, pricing, and distribution by channel
  • Lead high-level customer relationships and key negotiations
  • Guide team on deal structuring and customer strategy
  • Expand customer base and strengthen market positioning
  • Navigate complex and competitive retail landscape
  • Lead, coach, and develop a team of ~30 across multiple sub-functions
  • Build commercial and financial acumen within the team
  • Drive accountability for both revenue and profitability
  • Redesign team structure where needed to improve efficiency
  • Partner closely with Finance (deal approval, profitability), Product & Brand (assortment and positioning), and Supply Chain (cost and flow optimization)
  • Ensure alignment across functions to execute commercial strategy
  • Analyze product performance and forecast demand
  • Optimize assortment efficiency (reduce low-performing SKUs)
  • Ensure alignment between product offering and channel needs
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