VP of Sales

Improvado

10d•Remote

About The Position

Reporting directly to the Co-founder & CEO, the VP of Sales will play a critical role in leading the next phase of growth at Improvado (we just crossed $10M ARR milestone). You will own sales strategy and execution end-to-end: building a predictable, scalable sales engine, growing pipeline, and leading a high-performing global sales team. You will drive growth across our ICP: U.S.-based enterprise brands and marketing agencies with $1M–$25M+ annual marketing spend and centralized decision-making structures. This is a hands-on leadership role for a metrics-driven sales leader who knows how to build, scale, and operate modern SaaS sales organizations in a fast-moving environment.

Requirements

6+ years of experience in SaaS B2B Enterprise sales, including leadership roles managing and scaling sales teams
Proven track record of building and leading high-performing sales organizations in growth-stage companies
Strong experience selling into MarTech, AdTech, RevOps, Data, or Analytics-related markets
AI-native mindset with practical experience leveraging AI tools in sales leadership, including pipeline intelligence, automation, forecasting, coaching, and GTM optimization.
Experience building predictable, repeatable sales processes and revenue models
Tech-savvy: capable of selling technical solutions to marketing leaders and business operations stakeholders, clearly connecting product capabilities to business impact
Strong leadership & coaching capabilities
Comfortable working in a fast-paced, high-growth, startup environment

Responsibilities

Own and execute the company’s sales strategy to drive consistent ARR growth and build a predictable revenue engine toward $20M+ ARR and beyond
Build, lead, and scale a high-performing global sales organization (AEs, Sales Engineers, and RevOps as needed), owning both new business and expansion revenue (upsell & cross-sell)
Champion AI-first sales practices by leveraging AI tools for prospecting, deal intelligence, and productivity; drive adoption of AI across the sales organization
Use data to drive decision-making across hiring, performance management, forecasting, and strategy
Define and manage sales targets, quotas, forecasting, pipeline coverage, and performance management
Establish and optimize outbound, inbound, and expansion motions to significantly grow a qualified pipeline
Implement repeatable sales processes, playbooks, and methodologies to improve win rates and sales efficiency
Maintain strong, up-to-date knowledge of Improvado’s product and value proposition to guide the team in complex sales cycles
Personally engage in key enterprise and strategic deals, providing deal strategy, coaching, and executive presence
Partner closely with Marketing, Customer Success, Product, and Leadership to align the go-to-market strategy and execution