VP of Sales

Gymreapers•Nampa, ID

4d•Onsite

About The Position

Gymreapers is seeking an accomplished Vice President of Sales to lead our growing sales team. This position will have responsibility for all wholesale accounts, overall sales strategy, and revenue. As part of the senior leadership team, this position will drive all efforts to grow, manage, and oversee company-wide sales strategy while ensuring alignment with revenue goals and operations. The VP of Sales will work closely with a broad range of cross functional partners including: Brand, Marketing, Finance, and Operations. The ideal candidate will have 10-15 years of wholesale experience within the supplement, accessories, athletic apparel, or fitness equipment industries. About Gymreapers: At Gymreapers, we make gear with a purpose and focus on material integrity. You get high-quality lifting gear that’s made to outlast cheap look-a-likes. We’re reengineering people’s workouts and improving the support needed to lift better, longer, and stronger. Improve performance, relieve pain, and add stability to your workout program with premium lifting belts, knee sleeves, wrist wraps, and more. With our mantra, "NOTHING IS GIVEN," we embody a relentless pursuit of excellence, innovation, and community-building.

Requirements

8–12+ years of progressive experience in sales leadership, with deep expertise in wholesale, retail, and omni-channel growth.
5–8+ years in senior sales leadership roles, including experience building and scaling sales organizations.
Proven success managing and growing major national and international retail accounts.
Strong experience partnering with product teams to align assortments, launches, and retail calendars.
Demonstrated P&L ownership, forecasting accuracy, and financial discipline.
Exceptional negotiation, relationship-building, and executive communication skills.
Passion for fitness, performance culture, and alignment with Gymreapers’ values.

Nice To Haves

Experience in apparel, fitness, footwear, or consumer goods strongly preferred.

Responsibilities

Sales Strategy & Growth Leadership
Drive sustainable growth through strategic retail partnerships, new account acquisition, category expansion, and international opportunities.
Own channel strategy across wholesale, specialty retail, and key strategic partners.
Partner with marketing and brand teams to maximize sell-through, promotional effectiveness, and retail storytelling.
Sales Organization Build & Scale
Design, build, and lead a high-performance sales organization, including account management, field sales, and strategic partnerships.
Define org structure, roles, compensation plans, and incentives to support scalable domestic and international growth.
Establish clear KPIs, forecasting discipline, and accountability frameworks across the sales team.
Recruit, develop, and retain top sales talent aligned with Gymreapers’ culture and performance standards.
Key Account Management & Expansion
Own executive-level relationships with Gymreapers’ largest retail and strategic accounts.
Lead joint business planning, retail resets, line reviews, and long-range growth initiatives with key partners.
Conduct regular business reviews to identify expansion opportunities, improve productivity, and strengthen account loyalty.
Use customer and account insights to inform product development, inventory strategy, and go-to-market execution.
Product, Calendar & Go-To-Market Alignment
Partner closely with product development and merchandising teams to align sales strategy with product roadmaps and retail timelines.
Build and manage an integrated sales and product calendar covering launches, resets, promotions, and expansions.
Ensure sales readiness across all channels for new product introductions and seasonal transitions.
Adapt strategy dynamically based on market trends, competitive landscape, and retail performance data.
Financial Leadership & P&L Ownership
Own the wholesale and retail sales P&L, with full responsibility for revenue, margins, forecasting, and expense management.
Develop accurate sales forecasts and long-range plans to support inventory, cash flow, and operational planning.
Identify opportunities to improve profitability through pricing strategy, assortment optimization, and operational efficiency.
Deliver clear, data-driven reporting and insights to executive leadership.
Leadership, Culture & Cross-Functional Collaboration
Lead with high standards, accountability, and a performance-driven mindset consistent with Gymreapers’ ethos.
Coach and mentor leaders within the sales organization, building a strong leadership bench.
Foster tight cross-functional alignment with marketing, operations, supply chain, and customer experience teams.
Champion a culture of ownership, continuous improvement, and execution excellence.

Benefits

Competitive Pay
Company paid holidays
Paid Time Off (PTO)
Gymreapers on-site gym!
Newly renovated HQ!
401(k) with up to a 4% employer match
Life Flight Program, Voluntary
Employee Assistance Program
50% Employee Discount
100% Employer Paid: Medical, Dental and Vision - short-term and long-term disability - life insurance for both employee and spouse/dependents
Health Savings Account (HSA) employee option