VP of Product

Seated•New York, NY

9d•Onsite

About The Position

Seated exists to help restaurants thrive in an industry defined by thin margins and underutilized capacity. We connect thousands of restaurants with millions of high-intent diners through demand-driven pricing and rewards, helping restaurants fill empty tables, reach new guests, increase visit frequency, and drive profitable incremental revenue. Since launching, billions of dollars in restaurant spend have flowed through Seated, and hundreds of millions of dollars in rewards have been paid to Seated consumers. Today, Seated operates across 20+ U.S. markets and continues to expand nationally. Our core marketplace is thriving. Now, we’re focused on expanding the value Seated creates for restaurants and consumers and building the company’s next major growth engine. Seated is hiring a VP of Product to own product strategy and execution across our consumer and restaurant businesses. Reporting directly to the CEO, this person will be responsible for helping determine where Seated makes its next major product investment, strengthening critical parts of our underlying product infrastructure, and identifying new ways for product to drive growth. This is a hands-on leadership role. We’re looking for someone who can operate credibly with executives and the board while staying close to the work - talking to customers, digging into data, writing requirements, testing ideas, and working directly with Design and Engineering to ship great products. The VP of Product will lead a Product and Design team and work as a close partner to Engineering. Scope may expand based on the individual, potentially including Analytics, Consumer, or broader GM responsibilities.

Requirements

10+ years of product, product-adjacent, or general management experience with significant senior product leadership responsibility
Experience operating in a startup or high-growth technology company
Strong consumer product instincts, ideally developed within a two-sided marketplace
Track record of personally building and launching products, not simply managing product organizations
Experience evaluating zero-to-one opportunities and determining which products or markets deserve significant investment
Strong analytical ability and comfort using data to make product and business decisions
Technical fluency and ability to work deeply with Engineering on complex infrastructure and platform problems
Strong understanding of growth, acquisition, retention, monetization, and marketplace dynamics
Ability to operate effectively with a small team and limited resources
Executive-level communication skills, high ownership, low ego, and strong product judgment

Nice To Haves

Experience at a consumer marketplace such as food delivery, mobility, travel, local commerce, or another two-sided marketplace
Experience managing a product led growth business
Experience spanning both consumer and B2B / merchant products
Experience in restaurant technology, hospitality, local commerce, or SMB software
Experience with fintech, payments, card-linked offers, transaction data, merchant identification, or related infrastructure
Experience building AI-enabled products
Experience owning broader GM or business responsibilities in addition to Product

Responsibilities

Own product strategy, roadmap, and execution across Seated’s consumer and restaurant products
Partner with the CEO and executive team to identify, evaluate, and validate Seated’s next major product bets
Lead product discovery, customer research, experimentation, business-case development, and validation
Evaluate opportunities across consumer marketplace expansion, restaurant software, AI, and adjacent products
Strengthen critical product infrastructure, including merchant identification and transaction recognition
Partner closely with Engineering on technical tradeoffs, prioritization, and execution
Identify opportunities for product-led growth across acquisition, engagement, retention, and monetization
Build and lead a small, high-performing Product and Design team
Translate company strategy into a focused product roadmap with clear priorities and measurable outcomes
Develop a deep understanding of consumer behavior, restaurant operator needs, unit economics, and marketplace dynamics