VP of Product Management

Claravine•Boston, MA

61d•$185,000 - $245,000

About The Position

Claravine is hiring a VP of Product Management to lead its combined Product Management and Product Design organization through its next stage of growth: moving from a single product to a multi-product platform and bringing AI-driven capabilities to market. Reporting to the Chief Executive Officer and serving on the executive team, the VP owns product strategy and has commercial accountability for new product and SKU revenue, feature adoption, time-to-value, and Net Promoter Score. The role partners closely with technology and revenue leaders and shares accountability for new-ARR and growth targets. The VP will set and execute a prioritized product roadmap, develop AI-native products, own commercial plans for launches, and establish customer-informed product discovery. The role also owns product adoption, design quality, and time-to-value; leads cross-functional operating forums; and builds a lean, high-performing Product Management and Design organization. The role requires hands-on product leadership, enterprise customer engagement, and a track record of commercially successful products and organizational leadership. Claravine describes itself as The Data Standards Company. Its Data Standards Cloud helps brands and agencies standardize taxonomies, naming conventions, and metadata across digital experiences at the source of data creation.

Requirements

10+ years of product management experience in B2B SaaS and enterprise workflows, including 5+ years leading product managers and experience leading leaders.
Experience leading a multi-product portfolio or taking a company from a single product to multiple products, including portfolio pricing strategy.
Domain experience in MarTech or enterprise marketing data, including direct work with brands and agencies and understanding of marketing and Ad operations, content and creative production, and analytics teams.
Track record of building complex products that required multiple iterations to become successful in at least two organizations serving a growing enterprise customer base.
Demonstrable revenue attribution for products or SKUs owned, including carrying a new-product or new-SKU revenue number and being measured against it.
Experience with pricing and packaging in partnership with go-to-market teams, engaging C-level enterprise buyers alongside Sales, and launching products that convert commercially.
Track record of high-trust, jointly owned partnerships with engineering leadership.
Direct management of designers or a demonstrated deep working partnership with design leadership, with measurable improvements in UX quality, such as adoption, time-to-value, or friction metrics.
A shipped, in-market product where AI is core to the solution, personally conceived by the candidate, and tied to measured customer outcomes.
Hands-on experience applying AI across the product development lifecycle with Engineering, with measurable improvements in speed or quality.
Examples of making and implementing difficult decisions, such as sunsetting a product, changing a leader, or reversing a bet, while bringing the organization along.
Experience building a lean, high-performing product team and attracting and retaining strong people.
Strong written and verbal communication skills and the ability to articulate product direction and build accountability across teams not directly managed.

Nice To Haves

Hands-on AdOps expertise.
Proficiency with buyer activities (planning, activation, and measurement) and the enterprise marketing platform ecosystem, including DAMs, CMS, DSPs, DMPs, CDPs, and campaign activation platforms.

Responsibilities

Own Claravine’s product strategy and translate it into a prioritized roadmap balancing revenue enablement and innovation.
Lead the transition from a single product to a multi-product portfolio, balancing strategic investments with enterprise needs.
Surface roadmap tradeoffs, risks, and dependencies; recommend paths and execute decisions, including sunsetting products, changing leaders, or reversing unsuccessful bets.
Ensure roadmap capabilities ship as adopted customer workflows rather than isolated features.
Reconceive products around AI-native possibilities and partner with Engineering to apply AI across discovery, specifications, design, development, and testing.
Own the product value model, including quantifying the cost of customers’ current solutions.
Ensure roadmap initiatives have commercial hypotheses and product or SKU launches have commercial plans and agreed success criteria.
Own new product and SKU launches in support of new-ARR growth targets, carrying revenue accountability and adjusting or stopping launches based on commercial results.
Partner with the Chief Revenue Officer and go-to-market teams on pricing, packaging, enablement, presales, and enterprise sales engagements.
Participate in deals, renewals, and expansions to communicate solution value to enterprise buyers.
Establish and operate the product discovery lifecycle, turning customer, win/loss, and market feedback into roadmap decisions.
Partner with Customer Success to triage product-related customer challenges and close the feedback loop.
Maintain working knowledge of buyer activities and the marketing technology ecosystem.
Own product adoption, time-to-value, and end-to-end product design, including standards, quality, and measurable UX-friction reduction.
Make product and design debt visible, prioritized, and deliberately managed.
Deliver product capabilities that enhance Claravine’s Creative Measurement.
Build a high-trust partnership with technology leadership, sharing accountability and resolving disagreements productively.
Operate Product-to-Market and Customer Success-to-Product decision forums and run the Product Council.
Set the quality bar for product one-pagers, use cases, and specifications; contribute hands-on when needed.
Build and scale a lean, high-performing Product Management and Design organization; attract and retain strong employees.
Establish role clarity, career paths, and succession depth across Product and Design.
Coach product managers and designers through the product discovery lifecycle.