VP of Product, Commerce

Twitch•San Francisco, CA

About The Position

We're seeking an exceptional VP of Product (Technical) to lead Twitch's Commerce product organization. In this role, you'll drive the strategic vision and execution for products that pay out more than $1B annually to streamers through Subscriptions, Gifted Subs, Bits, and Turbo. You'll optimize existing product offerings to better serve streamers while developing new products that tap into emerging motivations around virtual goods, digital items, and shopping experiences. As a community-facing leader, you'll represent the Commerce business to creators, viewers, and external partners, ensuring our products reflect the needs and values of the Twitch community. You'll lead a team of product managers building innovative commerce experiences that deepen the connection between viewers and creators while expanding monetization opportunities across desktop and mobile platforms. As we expand globally, you'll develop monetization solutions that work across different markets and payment ecosystems while ensuring compliance with regional regulations. You'll architect the future of creator economics on our platform by developing compelling monetization features, optimizing existing revenue streams, and creating new opportunities for economic engagement between creators and their communities—all while maintaining the authenticity of community interactions that makes Twitch special.

Requirements

12+ years of product management experience, with 5+ years leading monetization or commerce products
Track record of leading multi-layered product organizations, including product directors and their teams
Proven track record scaling direct-to-creator monetization products in consumer technology
Experience with payments, commerce platforms, or creator economy products
Strong understanding of global payment systems and commerce regulations
Track record of building and leading successful product teams
Deep analytical capabilities and data-driven decision making experience
Excellence in cross-functional leadership and stakeholder management

Nice To Haves

Experience with live streaming or creator platforms
Background in marketplace or two-sided platform businesses
Familiarity with virtual goods and digital commerce
MBA or advanced degree
Experience with global expansion of commerce products

Responsibilities

Own the multi-year product strategy and roadmap for Twitch Commerce, balancing growth, profitability, and creator/viewer experience
Drive revenue growth through new product innovation, optimization of existing products, and expansion into emerging opportunities
Partner with senior leadership across Engineering, Design, Data Science, Marketing, and Creator Development to align on priorities and resource allocation
Define success metrics and establish rigorous frameworks for measuring product impact on revenue, engagement, and creator earnings
Lead the development of mobile-native commerce experiences to close the performance gap between mobile and desktop monetization
Drive initiatives to broaden the commerce funnel, converting more viewers into payers while maintaining healthy retention and ARPPU
Oversee the evolution from patronage-based products to engagement-driven mechanics that scale across community sizes
Champion data-driven decision making, leveraging experimentation and analytics to optimize product performances
Build, mentor, and retain a world-class team of product managers across multiple product lines
Establish product development processes, rituals, and best practices that enable the team to move quickly while maintaining quality
Foster a culture of innovation, customer obsession, and operational excellence
Develop talent through coaching, feedback, and growth opportunities
Partner with the CPO, VP of Community Product and executive team on strategic initiatives
Present monetization strategy and results to senior leadershipNavigate complex requirements across legal, finance, and compliance
Collaborate with Engineering leadership to balance technical investment between new features, platform improvements, and technical debt
Partner with Data Science to develop sophisticated models for pricing, promotions, and personalization
Work closely with UX Research to deeply understand creator and viewer needs, pain points, and opportunities
Align with Marketing and Creator teams on go-to-market strategies and promotional campaigns