VP of Marketing

Gymreapers • Nampa, ID

68d • Onsite

About The Position

The VP of Marketing is the senior-most marketing leader at Gymreapers, responsible for owning and scaling the entire marketing function across Brand & Creative, Performance & Growth Marketing, Lifecycle (Email/SMS/Retention), Social, Content & Community, Creator & Partnerships, and PR & Communications. This is a player-coach role requiring both strategic leadership and hands-on execution. You will partner directly with the CEO and executive team to drive brand equity and profitable growth across all channels.

Requirements

• 12+ years of marketing experience, including 3+ years in a senior leadership role (VP/CMO level)
• Experience scaling a DTC or omnichannel consumer brand ($150M+ preferred)
• Deep expertise in performance marketing and ecommerce growth
• Strong understanding of key metrics: MER, CAC, LTV, ROAS, attribution
• Proven ability to lead both brand and performance marketing
• Experience building and managing high-performing teams
• Background in fitness, strength, or athletic apparel industries
• Experience scaling creator/ambassador programs into meaningful revenue channels
• International expansion experience (UK, EU, Canada, Australia)
• Experience with tools like Shopify, Klaviyo, GA4, Triple Whale/Northbeam
• Experience in founder-led or high-growth private companies

Responsibilities

• Own and evolve the Gymreapers brand across all touchpoints
• Lead creative strategy across paid, organic, and lifecycle channels
• Build and manage an integrated campaign calendar
• Maintain a high bar for creative quality and brand consistency
• Own DTC growth across Meta, Google, TikTok, YouTube, and Amazon Ads
• Manage full-funnel performance (MER, CAC, LTV, ROAS)
• Drive testing culture across channels and creatives
• Own marketing budget and P&L in partnership with Finance
• Build and scale email, SMS, and loyalty programs
• Improve retention, repeat purchase rate, and LTV
• Develop segmentation and personalization strategies
• Lead organic social strategy across key platforms
• Scale creator, athlete, and ambassador programs into revenue channels
• Strengthen community engagement and brand affinity
• Own PR, brand storytelling, and cultural moments
• Partner with Ecommerce on conversion rate optimization (CRO) and PDP strategy
• Lead go-to-market strategy for product launches
• Support international expansion efforts
• Build, lead, and develop a high-performing marketing team
• Manage agencies and external partners
• Collaborate cross-functionally with Product, Finance, Operations, and Ecommerce

Benefits

• Competitive Pay
• Company paid holidays
• Paid Time Off (PTO)
• Gymreapers on-site gym!
• Newly renovated HQ!
• 401(k) with up to a 4% employer match
• Life Flight Program, Voluntary
• Employee Assistance Program
• 50% Employee Discount
• 100% Employer Paid: Medical, Dental and Vision
• 100% Employer Paid: Short-term and Long-term disability - life insurance for both employee and spouse/dependents
• Health Savings Account (HSA) employee option

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed