VP of Marketing

Gymreapers•Nampa, ID

1d•Onsite

About The Position

The VP of Marketing is the senior-most marketing leader at Gymreapers, responsible for owning and scaling the entire marketing function across Brand & Creative, Performance & Growth Marketing, Lifecycle (Email/SMS/Retention), Social, Content & Community, Creator & Partnerships, and PR & Communications. This is a player-coach role requiring both strategic leadership and hands-on execution. You will partner directly with the CEO and executive team to drive brand equity and profitable growth across all channels.

Requirements

12+ years of marketing experience, including 3+ years in a senior leadership role (VP/CMO level)
Experience scaling a DTC or omnichannel consumer brand ($150M+ preferred)
Deep expertise in performance marketing and ecommerce growth
Strong understanding of key metrics: MER, CAC, LTV, ROAS, attribution
Proven ability to lead both brand and performance marketing
Experience building and managing high-performing teams
Background in fitness, strength, or athletic apparel industries
Experience scaling creator/ambassador programs into meaningful revenue channels
International expansion experience (UK, EU, Canada, Australia)
Experience with tools like Shopify, Klaviyo, GA4, Triple Whale/Northbeam
Experience in founder-led or high-growth private companies

Responsibilities

Own and evolve the Gymreapers brand across all touchpoints
Lead creative strategy across paid, organic, and lifecycle channels
Build and manage an integrated campaign calendar
Maintain a high bar for creative quality and brand consistency
Own DTC growth across Meta, Google, TikTok, YouTube, and Amazon Ads
Manage full-funnel performance (MER, CAC, LTV, ROAS)
Drive testing culture across channels and creatives
Own marketing budget and P&L in partnership with Finance
Build and scale email, SMS, and loyalty programs
Improve retention, repeat purchase rate, and LTV
Develop segmentation and personalization strategies
Lead organic social strategy across key platforms
Scale creator, athlete, and ambassador programs into revenue channels
Strengthen community engagement and brand affinity
Own PR, brand storytelling, and cultural moments
Partner with Ecommerce on conversion rate optimization (CRO) and PDP strategy
Lead go-to-market strategy for product launches
Support international expansion efforts
Build, lead, and develop a high-performing marketing team
Manage agencies and external partners
Collaborate cross-functionally with Product, Finance, Operations, and Ecommerce

Benefits

Competitive Pay
Company paid holidays
Paid Time Off (PTO)
Gymreapers on-site gym!
Newly renovated HQ!
401(k) with up to a 4% employer match
Life Flight Program, Voluntary
Employee Assistance Program
50% Employee Discount
100% Employer Paid: Medical, Dental and Vision
100% Employer Paid: Short-term and Long-term disability - life insurance for both employee and spouse/dependents
Health Savings Account (HSA) employee option