VP of Marketing

Nightfall AI

About The Position

Nightfall is seeking a VP of Marketing to lead its marketing function at a well-funded Series B company. This role offers a unique opportunity to be the first true marketing leader, reporting directly to the CEO, and building the marketing function from the ground up. The ideal candidate will have a proven track record in B2B SaaS marketing, particularly in building and scaling marketing engines at early-stage companies. This position requires deep experience in demand generation, field marketing, product marketing, brand building, and managing budgets, with a strong emphasis on using AI tools to enhance marketing operations. The role is crucial for owning the AI security category and driving Nightfall's growth in a rapidly evolving market.

Requirements

10+ years of B2B SaaS marketing experience.
At least 3-5 years in a senior leadership role (VP or equivalent) owning at least one marketing function fully.
Proven track record of building and scaling a marketing engine at a Series A or Series B company.
Deep experience in demand generation and pipeline ownership, comfortable being held accountable to revenue metrics.
Strong field marketing experience, including building event and field strategies that drive measurable pipeline.
Experience owning or overseeing product marketing (positioning, sales enablement, competitive intelligence).
Hands-on experience managing a marketing budget and making ROI-driven allocation decisions.
Experience owning a company website as a marketing and conversion asset.
PR and analyst relations experience (managing agency relationships, briefing analysts, building external communications strategy).
Proficiency with AI tools across the marketing workflow.
Experience in cybersecurity, data security, AI, or a closely adjacent technical B2B category strongly preferred.
A builder mentality, energized by creating a category.
Strong communicator and storyteller, able to write compelling narratives, brief agencies, and present to a board.
Experience managing and developing a small, high-performing marketing team.
Comfortable working in a fast-paced, high-ambiguity startup environment.

Responsibilities

Own the overall marketing strategy and roadmap, including brand positioning, category narrative, integrated campaign planning, and budget allocation.
Translate company goals into a prioritized marketing plan for the team.
Set the vision for the Growth Marketer and Head of Content and Narrative Strategy, ensuring alignment with revenue and company goals.
Partner with CRO and sales leadership to own top-of-funnel pipeline generation, overseeing paid acquisition, ABM, email marketing, conversion optimization, and inbound strategy.
Hold the team accountable to closed-won pipeline targets.
Build and own Nightfall's field marketing motion, including events, conferences, executive roundtables, and partner-led programs.
Define event strategy and ensure measurable outcomes for field spend.
Own the product marketing function, including competitive positioning, battlecards, sales enablement materials, and go-to-market launch planning.
Ensure the market understands Nightfall's value proposition and competitive advantages.
Partner with the Head of Content and Narrative Strategy to establish a clear and compelling point of view in the AI security market.
Own the Nightfall website as a marketing asset, ensuring clear communication of value proposition and lead conversion.
Optimize the conversion path from first touch to demo request.
Own Nightfall's external communications strategy, including press releases, media relationships, thought leadership, and agency management.
Build and manage relationships with industry analysts.
Lead by example in building an AI-native marketing function, utilizing AI tools across the marketing workflow.
Own and manage the full marketing budget, making allocation decisions based on ROI and pipeline contribution.
Report on budget performance to the CEO.
Lead, develop, and grow the marketing team, fostering a culture of accountability, creativity, and commercial focus.
Work closely with Sales, Product, and Customer Success to align marketing strategy with revenue goals, product launches, and customer retention.
Act as a trusted partner to the CEO on go-to-market decisions and company positioning.