VP of Marketing

nitra • New York, NY

8d • Hybrid

About The Position

Nitra is seeking a VP of Marketing to lead and scale its marketing organization with a clear accountability to revenue. This role will oversee demand generation, product marketing, content, and events, while building the strategy, systems, and processes necessary to drive sustainable ARR growth. The ideal candidate will have experience managing and developing marketing teams in healthcare technology, setting marketing strategy, owning budgets, and translating company goals into measurable marketing outcomes. They should be comfortable operating in a VC-backed technology environment, partnering closely with Sales and Product, and owning full-funnel performance from pipeline generation through revenue impact.

Requirements

• 8–12+ years of marketing experience in VC-backed technology companies.
• Healthcare industry experience is required — you have a strong understanding of the healthcare market, its buyers, and the unique dynamics of marketing in the space.
• Significant managerial experience leading and developing marketing teams.
• Strong growth marketing background with technical fluency.
• Deep understanding of marketing infrastructure, attribution, intent data, and funnel mechanics.
• Hands-on experience with modern marketing tech stacks and AI-driven automation.
• Experience launching products and driving measurable business outcomes.
• Strong cross-functional leadership and partnership with Sales.
• Ability to define ICP and determine effective lead generation channels.
• Experience managing multiple concurrent marketing initiatives and budgets.

Nice To Haves

• Product marketing (PMM) background preferred; growth experience as strong alternative.

Responsibilities

• Lead and manage the marketing team across demand generation, product marketing, content, and events.
• Hire, develop, and hold team members accountable to revenue-linked performance metrics.
• Own marketing's contribution to ARR growth and pipeline quality.
• Establish strong SLAs and feedback loops with Sales to ensure alignment and conversion efficiency.
• Define ICP clearly and align channel strategy accordingly.
• Plan and execute full-funnel marketing campaigns with measurable revenue outcomes.
• Own and optimize the marketing tech stack, including drip campaigns, CRM integrations, intent signals, lead routing, SEO campaigns, and attribution tracking.
• Use AI tools and automation platforms (e.g., Replit, Clay) to scale marketing workflows.
• Understand website intent patterns and map the full lead journey from first touch to closed deal.
• Lead product launches end-to-end, including positioning, messaging, and cross-functional execution.
• Manage marketing budgeting, quarterly planning, and resource allocation tied to company revenue goals.
• Build scalable systems and processes that support long-term growth.

Benefits

• Equity - Everyone at Nitra is an owner. When the company wins, you win.
• Competitive Salary - You’re the best of the best, and your salary will reflect your experience and reward your contributions to Nitra.
• Health Care - Your health comes first. We offer comprehensive health, vision, and dental insurance options.
• Retirement Benefits - Your financial stability matters to us so we provide a generous employer 401K match.
• Hybrid Policy - Nitra maintains a hybrid work policy, with team members working from the office four days per week and Wednesdays designated as a work-from-home day.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed