VP of Marketing

Prolific

8d•$180,000 - $230,000•Remote

About The Position

We're looking for a Head of Product Marketing to run product marketing as a discipline at Prolific. You'll own how we position, message, and launch our products and participant capabilities to AI and Research customers - packaging platform, participant supply, and services into coherent solutions that land across very different buying contexts. This is a player-coach role. You'll manage a team of three PMMs – each embedded in different parts of the business – while staying operational on the highest-stakes positioning and launches. You'll be the connective tissue between Product, Sales, and the vertical marketing teams, ensuring we speak with one voice about what Prolific does and why it matters. You'll need to operate across very different buying contexts: technical AI teams evaluating data integration pipelines, academics navigating data quality and funding questions, and enterprise buyers building business cases. If you're energised by growing a PMM function in a world of complexity, this will be a good fit.

Requirements

7+ years in product or solutions marketing, with at least 2 years leading or managing PMMs
Experience building PMM as a function – not just executing within an established playbook
Proven ability to translate complex, technical products into positioning that lands with different buyer types
Strong stakeholder management across Product, Sales, and executive teams – you know how to influence without authority and build trust with technical and commercial leaders
Track record of shipping launches that moved business metrics, not just "got out the door"
Excellent writing and synthesis skills – you can take messy inputs and produce clear, compelling outputs
Experience in product marketing or solutions marketing for complex B2B products, marketplaces, or platform businesses - ideally with multi-stakeholder buyer journeys

Responsibilities

Lead and develop a team of 3 PMMs, setting direction, removing blockers, and building their craft across positioning, launches, and sales enablement
Own Prolific's product positioning and messaging architecture – the foundational narratives that vertical teams and sales build on
Build and run the product launch framework: the process, the templates, the cross-functional coordination that makes launches predictable and effective
Own solutions packaging and go-to-market strategy for combination of platform, participants and services
Partner with Product leadership to shape roadmap priorities based on market signal and competitive positioning
Work directly with Sales leadership to understand what's landing in deals, what's not, and translate that into better narratives and sales enablement materials
Conduct and synthesise market, competitive, and customer research to inform product strategy and go-to-market decisions
Set the standard for PMM craft at Prolific – how we write, how we launch, how we measure impact