VP of Marketing

PlanITROI LLC

10h

About The Position

This is a career-defining opportunity for a VP of Marketing to build and lead the marketing function from the ground up at PlanITROI, a 25-year-old company recognized as a world leader in Lifecycle Services and IT Asset Disposition. The company has a stellar reputation but is largely unknown, presenting a unique challenge to build brand awareness, an inbound engine, a website, a thought leadership platform, and a PR presence. The role requires a strategic leader who can translate the company's mission of providing affordable technology through its Digital Dreams program, alongside its enterprise credibility and operational excellence, into a compelling brand narrative. The target audience includes Fortune 500 companies, global financial institutions, major healthcare systems, and federal agencies. The position offers significant ownership, trust, and a fast track to CMO for the right candidate who can demonstrate success in building and executing modern B2B marketing strategies in growth-stage environments.

Requirements

10+ years of progressive B2B marketing experience with significant leadership responsibility.
Growth-stage or startup background where you personally built marketing infrastructure, teams, programs, and processes.
Enterprise B2B ICP fluency, including experience marketing to Fortune 500 and global enterprise buyers.
B2B technology background, ideally in hardware, IT services, managed services, lifecycle services, SaaS, or an adjacent category.
Proven brand builder with experience developing positioning, messaging, and market presence.
Storyteller and executor: Writes compelling narratives AND builds the systems that deliver them at scale.
Demonstrated PR and thought leadership results.
Experience owning a full website rebuild from strategy through launch.
Strong command of modern marketing tools, AI, automation, and data.
Practical understanding of SEO, GEO, and AEO.
Ready-to-deploy network of external marketing specialists and resources.
Strong vendor manager: Builds lean teams, deploys external resources strategically, and holds every person and agency accountable to specific outcomes and deadlines.
Agile under pressure and comfortable adapting as priorities evolve.
Thinks in years and executes in weeks.
Owns the role: Sets priorities, meets deadlines, holds themselves to high standards, and communicates proactively.
Mission-driven: PlanITROI's Digital Dreams program has impacted over 1 million lives with affordable technology. If that does not genuinely move you, this is not the right role.
You have personally owned a full website rebuild from strategy through launch, and you can point us to the live site.
You think strategically and know how to direct specialists. You bring the vision and the plan.
You can form a clear, confident point of view quickly. You listen deeply, learn the business, and turn what you learn into a concrete plan.
You research before you contact us. You understand PlanITROI, our competitors, and where there is opportunity for growth.
Digital Dreams and the impact on more than 1 million lives genuinely move you. The mission is part of the reason you want to show up.
Do you have freelancers, content creators, video producers, designers, and other specialists you could activate in your first week?
Do you have PR and media contacts in B2B technology or IT services who know you and will take your call?
Do you have web development and design partners you trust to execute a full website rebuild?
Do you have SEO, GEO, and AEO capability either within your own practice or through a proven partner?
Have you successfully directed specialist agencies toward clearly scoped deliverables without becoming dependent on large retainers or losing control of the strategy?
Do you have a fully formed, opinionated point of view on what a modern B2B inbound engine looks like and a track record of building one?

Nice To Haves

You have a trusted network of freelancers, content creators, video producers, and specialist resources you can deploy.
You are energized by the opportunity to build from the ground up at a company with 25 years of reputation and credibility. A blank canvas and real ownership excite you.
Your background includes B2B hardware, IT services, managed services, device lifecycle, SaaS, or an adjacent technology category.
You are equally comfortable developing the story and building the machine that delivers it.
You understand the difference between pursuing perfection and delivering excellent work with speed, judgment, and attention to detail.
GEO, AEO, AI-native search, emerging channels, and changing buyer behavior are part of the way you think about the future of marketing.
You build a machine, not a collection of projects. Everything connects. Brand, content, inbound, PR, digital, sales enablement, executive visibility, and events work together as one system.
You move fast and build things that last. Perfect is the enemy of done. You execute relentlessly.
You pivot without losing the team or the output. Priorities change. Opportunities emerge. You adapt while maintaining momentum and accountability.
You maintain ownership when external resources are involved. You do not allow anything to slip because someone externally holds the dependency.
You think three years ahead while executing this week. You are building the marketing organization PlanITROI will need as it grows, not simply solving today's problems.
You operate at the standard of the CMO role you have the opportunity to earn.

Responsibilities

Lead the end-to-end strategic rebuilding of the PlanITROI website, including auditing existing sites for SEO, GEO, AEO, conversion, content, messaging, and user experience.
Create a digital experience that tells the full PlanITROI story and positions the company as the market leader.
Own the website project roadmap and timeline, managing internal and external resources through execution and launch.
Build and execute a thought leadership strategy to establish PlanITROI and its executives as recognized voices in Lifecycle Services, ITAD, sustainability, reuse, and the circular economy.
Develop executive narratives, byline content, speaking opportunities, media relationships, and industry visibility.
Build a proactive PR engine to earn meaningful coverage and strengthen market reputation.
Build a modern B2B inbound marketing engine from the ground up.
Develop strategies to increase visibility, engagement, qualified traffic, and enterprise opportunities.
Own SEO, GEO, AEO, content strategy, campaign strategy, digital performance, and attribution.
Ensure PlanITROI is visible wherever enterprise buyers are researching Lifecycle Services and ITAD solutions.
Clarify and strengthen brand positioning, messaging, and brand architecture.
Translate the company's 25-year story into clear, compelling language for the market.
Create consistency across digital, sales, executive communications, events, PR, and customer-facing materials.
Build a brand that reflects the quality, innovation, scale, and impact of the organization.
Build the strategy to strengthen PlanITROI's executive presence in the market.
Identify and pursue high-value speaking opportunities, conferences, industry events, and thought leadership platforms.
Ensure physical events reinforce the broader brand and growth strategy.
Build a lean, high-output marketing function.
Determine which capabilities belong internally and which should be supported by specialized external resources.
Hold external vendors and resources accountable to clear deadlines, quality standards, and measurable outcomes.
Provide clear strategic direction to specialists.
Identify capacity or capability gaps and propose practical, costed solutions.