VP of Marketing

Kindred • San Francisco, CA

2d • Remote

About The Position

The VP of Marketing at Kindred will be the architect of our presence in the world, defining not just how we go to market, but why we matter. This leader will set the vision for Kindred’s brand, narrative, and go-to-market strategy, translating our mission into a compelling story that resonates with members, partners, and the broader cultural moment.
You will build and steward a distinctive brand that feels human, aspirational, and trusted, while designing GTM strategies that drive growth across channels and life stages. This role blends imagination with rigor: shaping long-term brand equity while partnering closely with product, legal, and revenue teams to turn insight into action.
At its core, this is a role for a storyteller and systems-thinker. Someone who can see the world as it is, articulate the world Kindred is building, and lead others (including your team) to believe in it.

Requirements

• 7-10 years in marketing or a related field, marketplace experience is a plus.
• Eye for the beat of culture and content of the moment, with a keen ability to see how your own brand can have a POV in it.
• Eagerness to roll up your sleeves and get dirty, while also able to apply frameworks for scale.
• Strong analytical skills, clear communicator, systems thinker, and proven record driving cross-functional partnership and accountability.
• Storyteller by nature. Turns raw product truth into narratives people remember, repeat, and act on.
• Ownership mindset. Sets a few big bets, kills the rest, and holds the bar high on craft and performance.

Nice To Haves

• Experience building an internal content department/studio is a plus.

Responsibilities

• Define Kindred’s positioning, brand architecture, and visual identity, ensuring a cohesive expression across physical spaces, experiences, and digital channels.
• Own annual and quarterly marketing planning, set clear campaign and creative briefs, and step in to drive execution when timelines are tight.
• Lead a full-funnel marketing team across paid, lifecycle, community, and brand, with a strong point of view on how each channel drives growth, retention, and revenue.
• Establish and own marketing health metrics, define the KPI stack, run weekly reviews, and deliver candid quarterly readouts to the executive team and board.
• Act as the voice of the customer, translating insights into sharp claims, creative direction, and product or packaging decisions.
• Hire, coach, and inspire a high-performing team, set operating rhythms, manage agencies and creators to clear performance standards, and uphold a high bar for craft and speed.

Benefits

• Competitive cash compensation and equity
• Comprehensive health benefits
• Flexible time off, plus 12 paid holidays per year
• 21 credits per year to stay in Kindred homes
• $4,000 annual travel stipend to help offset travel-related costs
• Remote-first and remote-flexible work environment, with opportunities to work from anywhere and gather in person, including at Kindred HQ in San Francisco
• Regular team and company offsites to connect, collaborate, and build together
• A vibrant, inclusive, and highly skilled team that ferociously protects team chemistry
• A culture of high standards, feedback, and continual growth

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed