VP of Marketing

Fisher & Paykel Appliances•Costa Mesa, CA

1d•$170,000 - $220,000•Hybrid

About The Position

As the Vice President, Marketing for the US market you will play a significant role in accelerating Fisher & Paykel Appliances (F&P) market position by leading the local marketing strategy and implementation and ensuring alignment to the global marketing playbook and brand identity. This role will be key in balancing total marketing investment to achieve short- and long-term commercial objectives, in partnership with the local and global marketing group, including digital and brand teams. You will lead the understanding of F&P’s marketing strategy for both the indoor (F&P) and outdoor (DCS) brands nationally =with a particular focus on its end-to-end implementation across all customer touchpoints to drive deep consumer and customer engagement and loyalty while enabling delivery to leading goal growth strategy. The role requires you to work collaboratively with our centrally located internal Brand & Content team to ensure effective and consistent communications that support the brand strategy. As the US Marketing Lead, you will collaborate with the Global Marketing and Digital teams to ensure the seamless local execution of the global strategy ensuring alignment to marketing playbook and effective activity across all customer touchpoints. While the title reflects alignment with our leadership team and the influence you will hold both locally and globally, this is a hands-on role focused on partnering with leaders to shape and deliver impactful marketing strategies to drive business success. Being immersed in what the future of marketing looks like, means your agility to change how we engage with our customers is second to none. We are changing fast, and the market is changing with us, so you will need to have a digitally focused forward-thinking approach to be at the forefront of engaging our future customers. We are a global brand on a journey as a business, so a key priority will be to influence the direction of who our customer is and how we effectively engage with them.

Requirements

Broad experience across marketing roles
Understanding of luxury and design led brands
Experience specifically working in-house for companies specializing in the manufacturing and marketing of durable goods
Understanding of our customer personas and the levers to engage them
Ability to perform at a senior level both strategically and operationally
Strong financial understanding and analytical skills
Ability to develop and apply the best commercial and creative solutions for the right situation, increasing market share
Expertise in the media landscape and familiarity with D2C (Direct-to-Consumer) channel strategies
Ability to adapt and thrive in a dynamic, fast-paced environment, be decisive

Responsibilities

Leading the local marketing strategy and implementation
Ensuring alignment to the global marketing playbook and brand identity
Balancing total marketing investment to achieve short- and long-term commercial objectives
Leading the understanding of F&P’s marketing strategy for both the indoor (F&P) and outdoor (DCS) brands nationally
Collaborating with the Global Marketing and Digital teams to ensure the seamless local execution of the global strategy ensuring alignment to marketing playbook and effective activity across all customer touchpoints
Partnering with leaders to shape and deliver impactful marketing strategies to drive business success
Leading our US Marketing team for F&P and DCS, partnering with our central Brand & Content Team to ensure alignment on brand standards and market strategy execution
Collaborating on ways to continuously connect our customers across our brand, products and services
Driving strategy, putting structured plans in place to achieve our strategic imperatives
Providing insights through analytics, understanding and focusing on what creates whole of business value
Advising and guiding a team in the right direction
Influencing the direction of who our customer is and how we effectively engage with them

Benefits

Competitive medical, dental, vision, life, and disability insurance
401K with company match
Paid Vacation/Time Off: We believe that your time off is important, which is why all US employees are offered generous time away. Hourly roles accrue 20 days of paid vacation starting year 1 and exempt roles are eligible for our TAYN policy. We also offer 12 company holidays per year.
Parental Leave: Becoming a new parent is a full-time job. Our new policy offers all primary caregivers 26 weeks' paid leave for the primary caregiver, a flexible return to work with reduced hours at full pay, as well as four weeks of paid leave for partners to spend time with their growing families.
Wellness Initiatives such as our Fuel Up Fridays, a company-paid subscription to Calm, No-Meeting Fridays, and personalized healthcare support for your wellness journey.
Exclusive Employee discounts on all F&P products
Pet Perks
Role-specific Company Bonus

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